Network Solutions Matches $1000 in NextGen Tech Women Donations

Julie & Kami
Zoetica’s Julie Pippert and Kami Huyse

With just two days left in the NextGen Tech Women fundraiser, the team of Danny Brown, Allyson Kapin, Julie Pippert, Kami Huyse and yours truly has raised more than $2,200. All proceeds are going to the National Center for Women In Technology’s 2011 and their Award for Aspirations in Computing, which recognizes young women in high-school for their computing- related achievements and interests. Now, Network Solutions and its Women Grow Business initiative has joined the effort with a matching grant for the next $1,000 in donations (you can donate here)!

As a father of a beautiful young lady and a partner in a majority woman owned business, the reasons to participate and support NCWIT seem obvious. But in the spirit of NetSol’s fantastic contribution, here is a top ten list of reasons why you should back the next generation of women in technology.

10. Women garner just 9% of all angel investment funds, yet they have the same approval rate for applications as their male peers. Educating women to succeed in this market needs to happen!

9. There is an attitude within women’s conversations on the topic that they are meek, don’t share ideas in meetings, routinely discount ourselves, are bad at math and science, and are responsible for twice as much of the housework than men and three times the childcare. Blogger Lisa Barone explains why this is not every woman’s attitude.

8. Sunday is Mother’s Day and what better way to celebrate the great woman in your life then a donation to support tomorrow’s great women?

7. Some male investors still believe that women will neglect their businesses in favor of their children (while men are better at abandoning their kids for business?). See how Paige Craig worked through his prejudices and invested in a female founder.

6. Women-run tech startups generate more revenue per invested capital and fail less then those led by men, according to New York Entrepreneur Week. Hmm, makes you think that matching 14% angel invest rate is off.

5. Within our own little corner of the tech sector, women are often denied speaking engagements. Men dominate! And that is in spite of the fact that a strong majority of social media communicators are women.

4. The gender wage gap is not expected to pull even until 2057. Yes, 46 years from now. Today, women have to work 2.6 hours more per day to achieve the same wages as their male counterparts. Yeah.

3. “Wishful thinking and arguing about female founders, entrepreneurs or gender roles is overriding recognition of the powerful role that the female consumer is already playing in technology.” Read the ensuing stats on women’s incredible use of technology as posted by TheIceBreak CEO Christina Brodbeck.

2. “Companies, including information technology, with the highest percentages of women board directors outperformed those with the least by 66%,” according to research by Catalyst.

1. And most importantly, Network Solutions is matching your donation (up to $1000)! What better reason do you need than twice the giving power? Donate today!

Super Bowl Anti-Marketing

On Friday, Network Solutions launched its GoGranny campaign, a guerilla marketing effort featuring Cloris Leachman as a disgruntled, cursing elderly woman angry about being cut out of GoDaddy’s annual exploitative ads. The ad even features Lisa Stone, co-founder of BlogHer, endorsing NetSol as a serious ISP (full disclosure: NetSol was a former client in a past life). The well-received campaign continues an increasing trend from major companies engaging in non traditional “anti-marketing” during the Super Bowl.

Bucking the traditional advertising, PR and increasingly typical social media campaign, anti-marketing favors surprise, simplicity and exclusivity. Examples include clubs with no names, flash mob purchasing of suddenly available classic Nikes, and stripped-down menus that just offer one type of fare.

Anti-marketing principles are grounded in reverse psychology. It cuts through the noise by unselling, offering simplicity and clear value. Anti-marketing focuses on attraction, not promotion.

Pepsi Refresh’s controversial decision to pull its Super Bowl dollars last year to simply give the money to American nonprofits and individuals who wanted to better their communities is a classic example. While the campaign did receive criticism for its impact on nonprofits, it was wildly successful from a PR and social responsibility perspective, in large part because of the Robin Hood aura it painted around the brand. It was the exact opposite of what you’re supposed to do for a Super Bowl campaign.

Meanwhile the traditional Super Bowl spendathon continues with major brands engaged in a game of cloak and danger to distinguish themselves with advertising prowess. The debatable effectiveness of Super Bowl ads often depends on fantastic creative, even with the addition of social networking as a means of continuing the conversation started with a 30 second spot. With smartphones in hand, 18% of viewers are expected to visit advertiser web sites. Continuing interest from there demands a strong ladder of engagement.

For every great remembered Super Bowl Ad, there are dozens that slip the public consciousness by the Tuesday following. An academic study from Purdue revealed that a strong majority of people can’t remember any commercials from the 2010 Super Bowl. It may be the anti-marketing campaigns that continue to distinguish themselves.

What do you think of anti-marketing?