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The Marketing Code Disconnect

Code Secret by Desparlsp

Code Secret by Desparlsp

The CMO will spend more on IT than the CIO by 2017, says Gartner. Yet, this marriage of different functions creates a unique tension, with marketing and IT failing to understand each other.

Marketers don’t get code, and coders don’t get marketing. It’s the new Men are from Mars, Women are from Venus.

Just consider the awkward conversations between SEOs and traditional branders. That’s inside the marketing department.

When an entire profession of creative people, writers and business networkers have had technologies thrust upon them thanks to the incredible Internet successes of the past decade. That creates the major challenge facing modern marketing software companies… Making technological functionality intuitive and easy.

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Just Thank and Serve

Thank you
Image by Judy Carson

Many styles of engagement exist in social media. From pure content marketing to commenting on every post, we see many companies and personalities successfully market. I gravitate towards thanking and serving.

There is no absolute right way.

One thing I have learned over the years about social: The most important thing is to represent your personality authentically.

The more manufactured the interaction, the less likely your personal presence or corporate culture will resonate with online stakeholders.
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