The following is draft material for my next book, Welcome to the Fifth Estate (the follow up to Now Is Gone, which is almost out of print). Comments may be used in the final edition. You can download the first… Read More »Becoming the Fifth Estate
This weekend’s F@st Company The Influence Project gaff sparked a great discussion about influence. It’s a fascinating conversation because influence means so much to all of us online. Successful online word of mouth or grassroots marketing usually requires community influencers… Read More »The History of Influencer Theory on the Social Web