networking

SxSW Success Begins Now

Sxswdemographics

I closed more than $500,000 worth of consulting deals from the past four SxSW interactive festivals.

Every year has produced at least one new successful business relationship, making the event a must attend for me. Yet, many of my colleagues complain about their lack of success at Sx (as veterans call it).

Some ask me how I achieve success at SxSW when others seem to struggle. Here are my tips to make the most of this great opportunity:

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SxSW winners are made before the show, not at the event.
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Just Thank and Serve

Thank you
Image by Judy Carson

Many styles of engagement exist in social media. From pure content marketing to commenting on every post, we see many companies and personalities successfully market. I gravitate towards thanking and serving.

There is no absolute right way.

One thing I have learned over the years about social: The most important thing is to represent your personality authentically.

The more manufactured the interaction, the less likely your personal presence or corporate culture will resonate with online stakeholders.
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