New America Foundation

“Social Business” Can’t Replace Product Marketing Skills

by Geoff Livingston
December 1, 2010December 1, 2010

Jonathan Bask published a fascinating article in AdAge discussing the dangers of the social web for real businesses. While the article meanders to become the latest in a flurry of “ills of social media” articles, the real takeaway was social… Read More »“Social Business” Can’t Replace Product Marketing Skills

Tuesday Tune-Up: Interesting Reads

by Geoff Livingston
November 30, 2010November 30, 2010

Some interesting reads this morning around the social web, which you may enjoy: The New America Foundation breaks down three types of collaborative design for community technology, human centered, appropriate and participatory. Designing a product or service for communities requires… Read More »Tuesday Tune-Up: Interesting Reads