Skip to content

Award winning photography and visual content marketing.

  • Portfolio and Prints
  • Services
  • Show Me Podcast
  • Articles
  • Photo of the Week
  • Who Am I?
    • Contact

Tag: Newly Wed Foods

Posted on April 30, 2012April 29, 2012

What Comes First, Multichannel Integration or Social Business?

FUTURISTIC HOUSE by Architect Ephraim Henry Pavie
Image by ephy1

Most of the online hype about organizational social media adoption revolves around the “social business” craze. In my conversations, most businesses say they’re grappling with the multichannel integration into marketing. It begs the question, “What will come first, the full integration of social media into the marketing wheelhouse or the widespread rise of socially-enabled enterprises?”

Last January, we debated whether social business was BS or reality. It’s a good question, and one that’s still not fully answered in my mind.

Continue reading “What Comes First, Multichannel Integration or Social Business?”

WashingtonDC
(c) 2020 Livingston Campaigns, LLC
Powered by Graph Paper Press
×