The Advertising vs. PR Debate Won’t Exist in 30 Years
USOC Chair and Olympic Gold Medal Winners Scott Blackmun, Katie Ledecky, Missy Franklin and Heather O’Reilly are interviewed by Christine Brennan.
Last Thursday night, USA Today celebrated its 30th birthday in grand fashion at the National Portrait Gallery. Media and Washington luminaries gathered to witness the introduction of the new multimedia USA Today, and discuss the future of media 30 years from now.
Olympians, politicians and even a budding rock star took the stage and weighed in from each of their profession’s perspective. Many focused on how technology was blurring the lines between in home and mobile, between small and large screen, and print and multimedia.
The conversation continued in a special section called USA Tomorrow with luminaries like Twitter and Square Founder Jack Dorsey discussing convergence of media and technology.
That was the big take-away for me, how convergence will force more fluid communication between people through media, even in politics. As this great discussion continued, I could not help but think about our side of the business, the dark side. Marketing.
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