How Wearable Computing Helps Me Lose Weight

After exploring the early iterations of wearable computing, I decided to buy the new Nike Fuelband SE. It is interesting walking around with a sensor on my arm. I am actually learning some interesting things about my lifestyle, which help me to lose weight.

But first, let’s discuss the expanding gut problem.

I’ll admit it. I’ve gotten fat over the past year. Ever since I blew my knee out, the pounds have been adding up, and the belt knotches have been slipping. About 25 pounds to be exact.

Now, I was in really good shape before the knee blew out thanks to running the Tough Mudder, BUT, matters have gotten a little out of hand. It is time to reign my waistline in.

Plus I wanted to try out wearable computing. I didn’t like Google Glass when I was given a chance to wear a headset, in large part because I am blind and don’t want to wear contacts. The Galaxy Gear wrist watch is neat in concept, but has some issues.

Then there’s this weight issue. So I decided to go with a wearable fitness sensor, and opted for the new Fuelband SE over Fitbit. I made the choice based aesthetics and Nike’s social community.

Coach Fuelband

Comparison

Yes, Fuelband has a couple of issues, but I really like it. The app (currently only on iPhone) is great, and let’s you log-in special activities. You can see performance, compare with your peers, and set goals. If I want to share online I can.

Within the Nike+ Community I can better gage my performance on a daily, weekly and monthly basis. Further, the data is providing insights into my weight problem.

During the period when I was gaining weight, I was on client site four days a week (through October 11). I still go in one day a week, and this week I wore my Fuelband. Guess what? I was so sedentary that my activity level dropped by 50%, even after a 40 minute workout at the facility gym. This showed me how important a couple of 10 minute walks a day are.

Second, I am actually quite activenow that I am not on client site. Yet the pounds are not slipping away as quickly as they have in other times of high level fitness activity. This points to a dietary issue.

Yes, I have been eating too much of Soleil’s mac & cheese, and half-eaten cupcakes, and everything else that she doesn’t eat. Plus we eat much more meat these days than I am used to. Ah, the quest to feed the baby protein. Caitlin admits that generally we could be eating lighter.

I can always ratchet it up a notch on the fitness front, and intend to do so. At the same time, Fuelband is showing me the problem lies elsewhere.

All in all, wearing a sensor on my arm has been less intrusive and much more helpful than I imagined. A big thumbs up for the early generation of what will surely be an evolving mobile computing technology.

Do you wear a Fitbit or Fuelband?

Creative Destruction in Marketing

Mess: Crayon Crumbs
Image by Lost Star

The movement towards data-driven marketing makes creativity the most important asset they can offer.

Specifically, great marketers will engage in creative destruction of data driven norms and disrupt market standards to stand out.

It’s not that they will ignore their customers and their feedback, the fruits of marketing automation’s analysis of big data. Rather, they break the established marketing norms of their peers and competitors built around those tools.

Schumpeter’s economic theory of creative destruction means more now as we seek to apply norms and rules to all that is social and the way we interact. For those unfamiliar with Schumpeter, a watered down version of the theory is that economic development arises out of the destruction of prior order.

With marketing becoming intrinsic to all brands’ long-term health in a distributed world of relationships and interactions, breaking through cluttered “me, too” marketing matters more than ever.
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