Kickstarter is a for profit online fundraising mechanism. Nonprofits who engage in online fundraising could stand to learn a thing or two from the platform about keeping donors engaged.

Email is the one must have tool every online fundraiser needs. But most brands are afraid to use because they only now how to spam people.

xPotomac 2014 covered a wide variety of topics from contextual media, video and the Internet of Things to digital approaches in nonprofit, healthcare and journalism. Here are all of the videos from this year’s event!

After five months of planning and hard work, Give to the Max Day is here. Today, 1300 Washington area nonprofits will be fundraising, and experimenting with social media tools in a collective training exercise and contest. More than $140,000 in awards are available. If you are interested in a capacity building oriented contest, check out the site. You will see […]

Image by jdhilger Just as individual web site owners use affiliate marketing, small and large companies and nonprofits are engaging in teams — coalition marketing — to reach common stakeholder groups. Modern Internet tools have made coalition marketing incredibly simple. It’s easy as setting up a web site and providing the common offering or cobranding. Coalitions take several forms. Often […]

Social media continues to impact businesses and nonprofits in unforeseen ways. Perhaps the greatest trend of the moment is the fusion of corporate and philanthropic interests, which in turn is producing growing pains and change. It’s likely that the requirements of online transparency will demand a new era of authenticity in corporate community investment efforts. This trend results from demands […]

One of the greatest triumphs of the social web remains the open citizen revolt against marketing messages (bored image by Samael Trip). Note how well the Apple iPad name flew yesterday online (ahem, let’s not go there). Nonprofits experience the same disinterest from their stakeholders as companies due. In fact, a recent report by marketer Nancy Schwartz (hat tip to […]

And so Zoetica begins. Together with top-ranked nonprofit blogger Beth Kanter and PR maven Kami Huyse, I am proud to launch Zoetica. Zoetica, a social enterprise, provides superior communication consulting, training, and strategy to help mindful organizations affect social change. As part of our mission, the consultancy will allocate 10 percent of our annual profits to organizations selected by Zoetica’s […]

Updated November 9, 2009 It’s with great pleasure that I am joining Allyson Kapin and Shireen Mitchell in organizing the first ever NonProfit 2.0 Unconference.  The Friday, February 12 event will be held somewhere in Washington, DC. What better way to kick off Valentine’s Day Weekend then with some love for our society and the people trying to improve it. […]

I’ve been on a whirlwind tour of the blogosphere, providing guest posts to several friends and organizations. Here’s a brief summary: Last week on Live Earth’s blog, find my recap of the G20 summit and it’s impact on the Climate Bill. This was part of the #lovetheclimate campaign effort. I also wrote a brief summary of our Flickr group, which […]