What Nonprofits Can Learn from Kickstarter
Kickstarter is a for profit online fundraising mechanism. Nonprofits who engage in online fundraising could stand to learn a thing or two from the platform about keeping donors engaged.
nonprofit
Fundraising: To Email or Not to Email
Email is the one must have tool every online fundraiser needs. But most brands are afraid to use because they only now how to spam people.
The Fundraising Wall
If you have raised money online in a campaign, then you have likely experienced a lag in the middle of your effort. This is the fundraising wall.
From the Internet of Things to Video Moxy
xPotomac 2014 covered a wide variety of topics from contextual media, video and the Internet of Things to digital approaches in nonprofit, healthcare and journalism. Here are all of the videos from this year’s event!
Give to the Max
After five months of planning and hard work, Give to the Max Day is here. Today, 1300 Washington area nonprofits will be fundraising, and experimenting with social media tools in a collective training exercise and contest. More than $140,000 in… Read More »Give to the Max
Coalition Marketing for the Common Good
Image by jdhilger Just as individual web site owners use affiliate marketing, small and large companies and nonprofits are engaging in teams — coalition marketing — to reach common stakeholder groups. Modern Internet tools have made coalition marketing incredibly simple.… Read More »Coalition Marketing for the Common Good
Authenticity in Corporate Social Responsibility
Social media continues to impact businesses and nonprofits in unforeseen ways. Perhaps the greatest trend of the moment is the fusion of corporate and philanthropic interests, which in turn is producing growing pains and change. It’s likely that the requirements… Read More »Authenticity in Corporate Social Responsibility
Messaging Still Fails
One of the greatest triumphs of the social web remains the open citizen revolt against marketing messages (bored image by Samael Trip). Note how well the Apple iPad name flew yesterday online (ahem, let’s not go there). Nonprofits experience the… Read More »Messaging Still Fails