Now Is Gone

Automation Killed the Social Media Star

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Judy Dench looking over coffins in a scene from Skyfall, image by Sony

Has automation killed the social media star?

I think so.

The social media conversation paradigms of 2006 form a foundation for today’s online world. But Cluetrain Manifesto dreams have been bludgeoned and destroyed by the unrelenting advance of technology and corporate demands for better financial results.

The resulting technological imperative forces success-driven individuals and companies to use automation tools to drive online engagement.
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You’re Still Not My Audience

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Image by being LarsLars

Let’s be clear. You’re not my audience.

We have a relationship here, and you can talk back. Further, I realize that I am just one of you, all members of the same community.

I’m just lucky enough to have you come here now and again, and read my posts.

The miracle of social media empowers this very public symbiotic relationship of equals.

It’s also why communicators who call their stakeholders audiences drive me crazy.

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Now Is Really Gone

I’m happy to announce that I am currently writing the second edition of Now Is Gone (Bartleby, the Publisher), which will be released in 2011. Only a few hundred copies of the book remain in stock. Since the social media… Read More »Now Is Really Gone

Amazon Delays

amazon logo Several folks received emails today from Amazon indicating they will not receive Now Is Gone until November 26th for the U.S., and December 5th for European Union customers.

First of all, let me apologize for this up front. A confluence of issues have occurred:

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