Judy Dench looking over coffins in a scene from Skyfall, image by Sony Has automation killed the social media star? I think so. The social media conversation paradigms of 2006 form a foundation for today’s online world. But Cluetrain Manifesto dreams have been bludgeoned and destroyed by the unrelenting advance of technology and corporate demands for better financial results. The […]

Image by being LarsLars Let’s be clear. You’re not my audience. We have a relationship here, and you can talk back. Further, I realize that I am just one of you, all members of the same community. I’m just lucky enough to have you come here now and again, and read my posts. The miracle of social media empowers this […]

When I announced the revision of my book Now Is Gone, I published a draft of the first chapter, “Welcome to the Fifth Estate.” A reader, Ike Pigott, who is very familiar with the first book, thought the primary theory and content was so different from the first one that it should be retitled. Here is Ike’s comment on the […]

I’m happy to announce that I am currently writing the second edition of Now Is Gone (Bartleby, the Publisher), which will be released in 2011. Only a few hundred copies of the book remain in stock. Since the social media market has evolved so much over the past three and a half years when the first one was drafted, it […]

Several folks received emails today from Amazon indicating they will not receive Now Is Gone until November 26th for the U.S., and December 5th for European Union customers. First of all, let me apologize for this up front. A confluence of issues have occurred:

Brian Solis and I began a series of podcasts to discuss the seven principles of community engagement uncovered in the book Now Is Gone (only 14 days until it’s released). The first podcast focuses on Audiences versus Communities (approx. 12 minutes in length). We discuss: One-way communications to audiences versus two-way conversational marketing within communities The social media release as […]