“I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.” David Ogilvy If there’s one consistent mistake I’ve made over the years, it’s […]

When an industry is operating in a hype bubble, it creates statements like this one: “Silicon Valley Will Be the Next Madison Avenue.” While claiming that Facebook social ads are the coolest property out there, one forgets who buys the ads. Media, algorithms and tools are not agencies, nor do they replace marketing skills; they are just products that make […]