Email is the one must have tool every online fundraiser needs. But most brands are afraid to use because they only now how to spam people.

Online narcissism is like a drug addiction. As the narcissism epidemic spreads, all of us will deal with the personality defects of the self-centered and their incessant drive for attention and fame.

When it comes to native advertising, young ad agency execs say visual media is outperforming text by at least three to one.

Since we brought Michelle home, she has proven to be a high octane dog who needs some running time. Being the first one up at the Livingston household, I am often chaperone her to the local dog park. I see some amazing parallels at the dog park to the good and bad of online social networks. My dog park consists […]

Image by Den Den Do you sense a lack of clear meaning in this online rat race? On one hand, existence stands in its purest form, reasons to be online, missions of the niche! Then we dilute existence with digital records of ice cream trips, Nike Fuel runs, and manufactured savoir faire. Self determination now exists at its ultimate zenith, […]

If you listen to conversations about online power — at least those supported by bloggers — strength centers on the individual voice. Yet, now that big money has arrived online, the solitary influential voice represents a role player in the Internet ecosystem. Let’s use a metaphor to illustrate this point: Hollywood and its power structure of actors, directors and producers. […]

Image by alshepmcr It’s a strange world we live in online. Delusions of grandeur call, singing like that sweet Siren in the midst of the sea. To win, we must appear like we are Doing Important Things, but in the end we find our lives dashed on the rocks. I’m speaking about the competitive rat race to see who can […]

A cloud hangs over Manhattan A forthcoming Columbia University and University of Pittsburgh study shows that surfing on Facebook with close friends lowers inhibitions towards self control. The study says that with an inflated positive self caused by ego-stroking on Facebook we feel more inclined to take license. So now we know the medium is toxic. Does that give us […]

Hold Back Time, Plate 2 by Thomas Hawk Well, it’s pretty much over now. The rain of negativity landed upon you. I don’t care whether your post is right or wrong about the best age for community managers. The vitriol expressed by many of the dissenting voices in comments and responses was reprehensible. Some have been measured in tone, but […]

Yesterday afternoon, the Altimeter Group released a report called “The Converged Media Imperative: How Brands Must Combine Paid, Owned and Earned Media.” Authors Rebecca Lieb and Jeremiah Owyang discuss the increasingly blended media environment of traditional, online and advertising media. In total, consumers face 3000 daily brand impressions. The report makes a strong call for integration across digital, traditional and […]

UPDATE: Robert Scoble believes our comments are taken out of context, and has offered this Cincast on his views about women in tech. We appreciate Mr. Scoble’s participation in this important topic, and wish to encourage all parties to discuss the matter. UPDATE: Robert Scoble has shared his thoughts on Women in Tech. You can view his take here. Image: […]

Zoetica has decided not to counsel potential clients on how to win contests like Pepsi Refresh, but many of you are asking for tips. That’s why when the opportunity came up to publish this guest post by Dan Morrison, CEO of Citizen Effect, I said yes. Hopefully, some folks will find it useful. Philanthropy competitions are the new fad and […]