online

It’s Not OK

Mist Over Manhattan
A cloud hangs over Manhattan

A forthcoming Columbia University and University of Pittsburgh study shows that surfing on Facebook with close friends lowers inhibitions towards self control. The study says that with an inflated positive self caused by ego-stroking on Facebook we feel more inclined to take license.

So now we know the medium is toxic. Does that give us license to behave poorly?

In recent weeks, I’ve seen and received direct feedback from several folks that we all act like assholes and b&^ches online.

That’s true.
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Open Letter to Cathryn Sloane

Hold Back Time, Plate 2
Hold Back Time, Plate 2 by Thomas Hawk

Well, it’s pretty much over now.

The rain of negativity landed upon you.

I don’t care whether your post is right or wrong about the best age for community managers. The vitriol expressed by many of the dissenting voices in comments and responses was reprehensible.

Some have been measured in tone, but generally you received a crash course in negative commenting and personal attacks.

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The Converged Media Imperative

The Convergence of Paid, Owned & Earned Media

Yesterday afternoon, the Altimeter Group released a report called “The Converged Media Imperative: How Brands Must Combine Paid, Owned and Earned Media.” Authors Rebecca Lieb and Jeremiah Owyang discuss the increasingly blended media environment of traditional, online and advertising media. In total, consumers face 3000 daily brand impressions.

The report makes a strong call for integration across digital, traditional and earned media, saying that brands that do not integrate are at a disadvantage.

“Marketers who fail to reconcile paid, owned and earned media today will be at a distinct disadvantage,” state Lieb and Owyang.
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