If you listen to conversations about online power — at least those supported by bloggers — strength centers on the individual voice. Yet, now that big money has arrived online, the solitary influential voice represents a role player in the Internet ecosystem.
Let’s use a metaphor to illustrate this point: Hollywood and its power structure of actors, directors and producers. Individual voices represent actors. Entities like budget-rich companies investing in online media, traditional media companies, publishing houses, and already successful individuals are the directors and producers.
This is not to demean individuals that have made a name for themselves online. Consistently excelling online as an influencer takes significant effort. There’s a reason why so many social media voices are obsessed with influence.
You can debate whether people garner attention or become noteworthy for achievements, but long-term success is not an accident. It’s the result of doing something right consistently over time.
Back to the metaphor… Everybody wants to work with the most successful actors (cough, stars [ugh]). We know this. Any blogger just needs to show you their in-box and the heaps of spam pitches they receive as proof points.
Continue reading “Actors and Directors”
Image by alshepmcr
It’s a strange world we live in online. Delusions of grandeur call, singing like that sweet Siren in the midst of the sea. To win, we must appear like we are Doing Important Things, but in the end we find our lives dashed on the rocks.
I’m speaking about the competitive rat race to see who can get the most social media rock star badges; keynotes, books, followings, awards, blog mentions, yeah!
I have to admit, I got caught up in this hooplah again during the past year. Then I looked at my real life (the one I physically walk around in), and my toddler clinging to my pants leg crying every time I moved to the door, afraid that she wouldn’t see me again for days.
Well, when that happens it’s time to reevaluate what matters.
Continue reading “Awakening from Delusions of Grandeur”
Many brands struggle to integrate traditional media with interactive environments. In particular, social media can challenge entrepreneurs and marketers.
Here are three easy tips to repurpose traditional media for digital environments:
1) Take Photos in Physical Locations
Often you will see novelty items in an office or storefront. These items show office character, and help customers get a feel for the personality in your underlying corporate culture.
Continue reading “Repurpose Traditional Media for Digital Environments”
A cloud hangs over Manhattan
A forthcoming Columbia University and University of Pittsburgh study shows that surfing on Facebook with close friends lowers inhibitions towards self control. The study says that with an inflated positive self caused by ego-stroking on Facebook we feel more inclined to take license.
So now we know the medium is toxic. Does that give us license to behave poorly?
In recent weeks, I’ve seen and received direct feedback from several folks that we all act like assholes and b&^ches online.
Continue reading “It’s Not OK”
Hold Back Time, Plate 2 by Thomas Hawk
Well, it’s pretty much over now.
The rain of negativity landed upon you.
I don’t care whether your post is right or wrong about the best age for community managers. The vitriol expressed by many of the dissenting voices in comments and responses was reprehensible.
Some have been measured in tone, but generally you received a crash course in negative commenting and personal attacks.
Continue reading “Open Letter to Cathryn Sloane”
Yesterday afternoon, the Altimeter Group released a report called “The Converged Media Imperative: How Brands Must Combine Paid, Owned and Earned Media.” Authors Rebecca Lieb and Jeremiah Owyang discuss the increasingly blended media environment of traditional, online and advertising media. In total, consumers face 3000 daily brand impressions.
The report makes a strong call for integration across digital, traditional and earned media, saying that brands that do not integrate are at a disadvantage.
“Marketers who fail to reconcile paid, owned and earned media today will be at a distinct disadvantage,” state Lieb and Owyang.
Continue reading “The Converged Media Imperative”