One of the things I appreciate about working with my client Vocus is their willingness to try different things. In discussions this past January, we saw a core weakness in the online marketing conversation stories and discussions on industry pain points. Specifically, there was a lack of data. While online marketing conversations may revolve around Vine or Facebook adding hashtags [...]

Image by Vincepal Would you like to learn how to create an integrated multichannel marketing program? Register today for a Marketing in the Round training with Gini Dietrich and me in Boston, Chicago, Kansas City, New York or Washington, DC. I was talking with Gini Dietrich about our forthcoming book Marketing in the Round, and which topics people would find […]

Well known social media experts like to slough off tough questions about return on investment (ROI) with flip phrases like, “What’s the ROI of your mom?” Now it’s time to turn the tables and ask social media experts, “What’s the ROI of Pinterest?” For the past few weeks we have experienced a deluge of Pinterest hype across the social media […]

This post celebrates the release of two books, Katie Delahaye Paine‘s Measure What Matters and Olivier Blanchard‘s Social Media ROI. Zoetica is giving away five free copies of each book today to the first 10 people who answer the question “Why will ROI never die?” on our recently revamped web site (thank you RAD Campaign for the excellent design). Of […]