For a few months now, I have been reducing my marketing presence on Facebook.
Generally, I don’t enjoy the conversational tone, and I believe Facebook is losing market power.
Another aspect is to create a safer place where I don’t have workplace colleagues and contacts reading my feed expecting the latest and greatest Geoff news (Woo. Hoo.). I’d rather have a closer family and friend experience there.
This seems to have happened by happenstance, anyway. In fact, of my current consulting and speaking clients, only one head of marketing is a friend on Facebook.
The linchpin was seeing organic unpaid engagement drop on blog posts.