Why Facebook Keeps Carving Itself Up

Facebook Camera Has Branding Issues
Facebook Camera has branding issues

The successful release of the Facebook Camera app two weeks ago marked the second major application launch by the social network focused on a singular feature. Joining Messenger, Camera allows users to enjoy functionality without the baggage of Facebook’s leviathan social networks as experienced through the iPhone, iPad, Android and mobile web versions.

For the past few years, Facebook dominated the social network marketplace by absorbing every feature from all of its competitor. In doing so, it became the McDonalds of social networks. However, with mobile revolution, tactile input changes the way we interact online, and Facebook’s girth makes it unwieldy for tablets and smartphones in spite of experience-controlled applications.

At every corner now, there seems to be a niche mobile competitor.
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