Setting up an online outreach effort used to be easy. You’d find a social tool or three, add your content, centralize on one page, and pollinate the idea with your friends.
Things have changed.
The current blurred multiscreen environment and converging media forces us to consider customers and stakeholders receive (or reject) our communications.
Blurred boundaries exist everywhere for brands . Consider the five screens that someone may use to access content: Smartphone, tablet, laptop, desktop PC and finally Internet-empowered widescreen TVs.