Scoring systems encourage people to build wide networks to foster reach and create the perception of influence.
The highest scoring “influencers” like to think they deliver widespread impact with their followings. Every single book I’ve read by a blogger on influence claims this.
In actuality, that influence lies closer to home.
When real researchers parse influence we get a different story than the blogger myth propagated by social scoring. Instead, we see that true influence comes from those who are closest to us in our on and offline social networks, our peers.
As the old adage goes, “You are who you hang out with.”
My daughter Soleil loves Elmo madly. As much as the little red monster can annoy, I wanted to support my little girl in her crush. So I intentionally identified in with the online Sesame Street videos. While there is a golden nugget in every episode for kids, I saw a pattern of lessons about adult peer-to-peer relationships.
Please excuse my goofy cheesy Da-Da post (as Soleil calls me), but here are four things I learned from Elmo:
Read More »Elmo Delivers 4 Peer-to-Peer Lessons
Image by Aunt Owwee Recent news from Google has increased the value of good, old fashioned blog links. The dominant search engine has declared war on content farms, effectively wiping out an estimated 11.8% of front page results, primarily those… Read More »Why You Want the Link Love