No One Knows Who You Are
Put work first and reputation second.
personal brand
If I Could Start Social Over Again
If I could reboot my business and personal presences online, you would find a stark separation of church and state.
Become More Personable, Not a Person
When you create a finite promise, you often have to live with it. That’s a hard commitment to live up to for any individual.
7 Branded Experience Marketing Tips for Artists and Writers
Jimi Hendrix Image by jbhthescots
Music biz marketer Corey Biggs interviewed me five times for the book to help artists brand and market themselves.
Based on those interviews, I have accumulated several branded experience marketing tips.
While I have simply protested the personal brand movement in the past, it’s better to offer useful guidance to individuals. This is particularly true for artists and writers who often have no choice but to market creative products and ideas under their names.
Read More »7 Branded Experience Marketing Tips for Artists and Writers
Only One Kind of Branding Matters
Only one kind of branding matters, and that’s the customer experience.
I love ad agencies and individual marketers that preach the ultimate importance of visual and personal branding, respectively. They’re wasting their time.
You can manufacture as much messaging as you want, but if your brand promise doesn’t meet the customer experience then your efforts will fail. Fast.
The Age of Authenticity Washing
Two x Two Faces by J.D. Hancock There have been a couple of recent posts acknowledging the decline of authenticity on the social web. In reality, authenticity as it was preached in the mid 2000s for all intents and purposes… Read More »The Age of Authenticity Washing
Let Brands Be Brands
Image by Vincent Teeuwen Why is it that we as an industry wants brands to become people and people to become brands? This manifests itself with a corporate brand online talking like a human being, but without identifying the people… Read More »Let Brands Be Brands
Personal Branding Preys on Self Esteem Needs
A point/counterpoint post by Geoff Livingston and Olivier Blanchard, respectively. Cross posted on The BrandBuilder Blog. Everyone in life wants to be loved on a personal basis, and received well professionally. When feelings of inadequacy arise — self esteem —… Read More »Personal Branding Preys on Self Esteem Needs