Music biz marketer Corey Biggs interviewed me five times for the book to help artists brand and market themselves.
Based on those interviews, I have accumulated several branded experience marketing tips.
While I have simply protested the personal brand movement in the past, it’s better to offer useful guidance to individuals. This is particularly true for artists and writers who often have no choice but to market creative products and ideas under their names.
Only one kind of branding matters, and that’s the customer experience.
You can manufacture as much messaging as you want, but if your brand promise doesn’t meet the customer experience then your efforts will fail. Fast.
A point/counterpoint post by Geoff Livingston and Olivier Blanchard, respectively. Cross posted on The BrandBuilder Blog. Everyone in life wants to be loved on a personal basis, and received well professionally. When feelings of inadequacy arise — self esteem —… Read More »Personal Branding Preys on Self Esteem Needs