Become More Personable, Not a Person
When you create a finite promise, you often have to live with it. That’s a hard commitment to live up to for any individual.
personality
People Need Content
People need content. To beat those who already have frequency, the most sizzle, the best personalities, and overall distribution strengths, you have to change the rules.
Let Brands Be Brands
Image by Vincent Teeuwen Why is it that we as an industry wants brands to become people and people to become brands? This manifests itself with a corporate brand online talking like a human being, but without identifying the people… Read More »Let Brands Be Brands
Infusing Personality versus Personal Branding
Personal-Professional Mix in Social Media with Geoff Livingston from Kivi Leroux Miller on Vimeo. Kivi Leroux Miller, author of the Nonprofit Marketing Guide, interviewed me last week on the balance between infusing personality into your online communications and personal branding.… Read More »Infusing Personality versus Personal Branding