Several folks have asked what I am doing now on the professional front in the post Tenacity5 era. I am focusing on independent consulting and photography in 2016.
Consulting remains my primary focus as it is my most valuable skill, and the one companies need the most. Give them what they want as they say, and it is something I feel very comfortable doing. I will say that I am being a bit more selective about clients as it is just me, specifically no ongoing community management accounts or the like.
This also means I will not build a new agency or a larger marketing company. Part of my reasoning to end Tenacity5 was that I did not want to invest the energy into starting a new company anymore. That remains as true now as it did six months ago. However, I am keeping the Tenacity5 site up to describe the services I am offering, but have deleted the primary Tenacity5 social media properties.
What About the Photography?
On the photography front, I am getting hired more frequently as a pro photographer, which is awesome! In fact I have three jobs this week alone, which is pretty cool. Overall, photography makes up about 10-15% of my current income, and for that I am grateful.
However, the fine art and landscape photography, while certainly a driver of social media engagement, is not producing great amounts of revenue. I believe this is in part due to distribution.
Combined, the photography is not enough to earn a living. I am exploring some possible gallery and distribution methods, but none of these will be a quick fix. Even if I am able to get my own space, I don’t anticipate that photography will become my primary business. Things could change, you never know, but for now it’s a nice secondary revenue stream.
If you want to help with my photography business you can buy or license a photo, or you can hire me to perform work for your business or custom portrait shots. I am referring personal events to my friend Camille Catherine.
What About a Job?
I did conduct a job search for several months, and while there were some near misses, things have not worked out. Some of the experiences reminded me of why I left corporate America 10 years ago. Perhaps that’s a good thing.
Rather than continue the search, I have stopped looking completely. There will be no commute for me. Instead, I am taking the aforementioned consulting and photography route. I am able to do this thanks to my wife Caitlin, who successfully rejoined the government contracting community this past October.
That does not mean I won’t take a job or won’t listen to opportunities, but it is no longer a direction I am actively seeking.
I do want to thank everyone who inquired about what’s going on. You are good friends.
You’ll probably notice a new simple blog design on the site. The revised geofflivingston.com reflects a greater focus on photography, and less on books and writing as a whole.
This reflects an anticipated larger strategic shift with my own activities online in 2016. Next year will bring a professional change. With it will come a reduced focus on marketing personal consulting services. I will reveal more when I can.
As a result, at some point during the next year I anticipate letting myself off the hook for a weekly post, and will simply blog when I have something to say. I know people like to interpret these things and go off and write posts about bloggers quitting and riding off into the sunset. This is not that. It is not a resignation, nor the end. Instead, it represents a maturation and an evolution.
There are two drivers behind this change.
The aforementioned personal change will likely push any personal blogging to other venues, a corporate site, my Huffington Post blog, and/or my LinkedIn blog. If I am not marketing, building personal influence, or trying to prove my worth as an individual blogger for some other reason, then weekly blogging is a habit.
There are a variety of reasons for that habit, from maintaining a consistent presence to making sure my writing skills don’t get rusty. The truth is I will be writing, again probably elsewhere. So the only reasons to continue are to build personal influence, which frankly doesn’t interest me very much.
Keep in mind, this is not a new game for me. I don’t see much value from getting free Doritos, conference passes, and movie tickets because I am an “influencer.”
When blogging here does become something I do on my own time, it becomes a time eater, a hobby. My top two concerns will be my child and my professional activities. And I have another hobby which actually produces a dollar now and then, one that I find is less time consuming and more enjoyable, at least right now: Photography.
After regular periodic blogging for so long (see below), it is time for geofflivingston.com to become a true personal blog. That means only publishing when I care enough to write something. Writing when I have something to say effectively right sizes personal blogging to where it belongs.
I’ve Been Around Too Long
In April, I will celebrate/mourn 10 years of blogging. I have used blogs to weigh in on industry issues, market my services, help causes, and in the latter few years, add my voice to societal matters.
Blogging was unique when I began. Now it is a crazy evolving mess. That probably reflects content shock, and the corresponding impact information glut is having on the interwebs.
In the end, writers write. While I may be a marketer and a photographer, my core skill remains writing.
My experiences blogging and marketing over the past ten years have taught me one thing: A blog is just a means of publishing, nothing more, nothing less. It is an online Gutenberg press that allows people to comment on and share posted media. It’s always been that way. How marketers use or abuse the form is up to them.
My words will still have a venue if I need it. And if I am still active on social channels — and I will be — then my friends and community will still welcome those words, infrequent or not.
So blog I will. When I want to. I guess that’s what happens when you become a cranky old blogger ;)
Two and a half weeks ago I launched the Living through the Lens weekly challenge on Flickr. The Challenge was in response to Jeff Cutler‘s request, a weekly effort that lets people participate in whatever I may be photographing during the week. I reposted Jeff’s idea on Facebook, and many people liked the idea and wanted to participate, too.
So here we are. I have been super impressed with the incredible quality of photos that people have submitted. The first challenge was “foliage.” Here are some of the notable photos that people submitted.
Jane Kaye submitted the cover image for the Bridges Gallery, a piece called “The Forth Bridge.”
It’s been great seeing what people have come up with, particularly those that see the challenge, take it, and go produce their own interpretation of the subject. The world is a beautiful place. So many people can use cameras today — smartphone to medium format — to offer their own perspectives. I appreciate people sharing their views of the world with me.
This Week’s Challenge
This Blue Hour shot was taken on the Mississippi River in Minneapolis.
The weekly challenge ends on Thursday afternoon. At the end of the business day, I breeze through the weekly suggestions and curate my favorites in a notables gallery.
This is a photo I took of the Charleston Market in South Carolina.
By the way, I never include my own pictures in the notables gallery. I figure as curator its not really fair to do that, plus I am biased. And on top of that, I already post my pics everywhere throughout the week. It’s time to highlight some other people’s work. Instead, I use one of my pictures to introduce the weekly challenge, for example the bridge picture that leads this post or the above pics for the blue hour.
If you are curious about the suggestions/rules. I will post the challenge in the group on Thursday evening or Friday morning, and then repost across networks. People are encouraged to post new pictures, not old ones published three years ago. It’s a photo challenge, not a recollection of past glory ;)
Folks are limited to two pics per week. So make them your best shots!
Also please comment and favorite the photos you see from your peers. Don’t be a grinch and just post and run. That’s weak!
It is amazing how most of them were taken in the past 12 months. My evolution in photography became clear as I browsed old and new photos.
Other folks like Jeff Cutler have remarked on this evolution, and have asked to perhaps join in the journey or at least take their own photographic journey in parallel. In that vein, I have created new weekly challenge on Flickr called Living through the Lens.
Here is how it works: I tell you what I intend to photograph this week, and if you’d like to, you can do the same. Participants are encouraged to share one or two pictures, and of course comment or favorite others’ pics, too.
In addition, several folks have asked about purchasing prints and licensing photos over the past few months since the 365 Full Frame project ended. My portfolio site now lets you license, download or print on demand using the shopping cart icon on most photos. If there is a picture you want from my other works, just ask and I will upload it for you.
Going back to college for a second degree is not an easy choice, both from a time commitment and from a financial perspective. One could debate whether or not another college degree could prepare you for a new profession given how fast technology is changing everything.
Don’t get me wrong. I have a Masters degree in Communications, Culture and Technology from Georgetown. I still use the lessons learned, but my degree was from 2000. The long-term value was learning media dynamics, and how to think about the way people use communications tools.
Getting that degree was expensive, and it’s not something I can easily do again. So, in that vein when I need to learn new technical skills, I turn to alternative methods. Here are some ways I have embraced learning.
Learning by simply adapting a new method or tool can be extraordinarily difficult. Yet learning through experience can provide the deepest and most impactful knowledge. You know firsthand because you adapted by trial and error.
The challenge in this method is what I would call a sophomoric failure. A false confidence about how a technology or method works can carry you until a challenge arrives. There are often many tutorials online from people who have done the same thing, a virtual “YouTube University”, and sometimes these how-to articles and videos can help. But if the challenge is too stifling it could cost you a project or a job.
I would argue this is the challenge some social media experts face. They play with tools and talk about them, but cannot execute on projects based on their experience. A deficiency in the larger communications skill set is often the problem.
I self taught myself social media and learned several lessons along the way, including being more personal, reciprocation, etc. I became better with practice, but if I didn’t already possess other communications and marketing skills prior to my social start in 2006, I would have struggled a lot more.
2) Conferences and Seminars
Seminars, one-day workshops, and conferences are a quick way to jolt your thinking. They help you think about challenges in a different way. These types of events usually offer a quick lesson(s), and some examples from a more experienced person(s).
The value of a seminar is a quick fix to stale thinking. It may be all you need. But make no bones about it, the impetus is still upon you to learn and excel after the event.
Further, it’s important to have a discerning eye at conferences. Not all events are created equally. At even the highest quality conferences, not all sessions are equal. To use the social media expert analogy again, you may be just getting more sophomoric knowledge from another sophomore. Look for real examples and experience to discern the value of the tips offered.
A different method of learning is to take on an immersive experience. This basically puts you into a highly engaged full-time work simulation or learning environment. You are run through numerous exercises under the guidance of an experienced professional or instructor.
The effort is intense. It can blow your mind. But the new skills gained are invaluable and can really help you break out of a rut, and forge new ground. The trick is to continue using the skills in your regular work.
There are many examples of intensive workshop environments. Today’s coding academies are great examples. Language immersion seminars and schools are a more classic example.
Getting away for a week to several months may not be an option for many people. This is where traditional education and corporate training comes into play.
Learning through continuing education credits may not be as hip as a conference in a schwanky location or an immersion course, but it offers a proven way of learning new skills for work. The time commitment is much more reasonable (one or two evenings a week), and while homework isn’t necessarily fun, it offers a familiar routine for most.
Consider that many employers will compensate you for taking on a training program. It makes you more valuable to them. And continuing education and approved training courses are considered to be more acceptable and safe methods of learning.
When I worked at TMP Worldwide 15 years ago, I got moved into business development for a period of time (Yeah, I know, embarrassing, but I loved it!). At the time, my manager assessed my skills and suggested a Dale Carnegie sales training course. By the time two month-long class was over I had become the class SalesTalk champion, and I closed two multi-million dollar deals within the next year. Not too shabby.
These are just four ways I have learned new professional skills outside of the traditional college degree. What would you add for those looking to sharpen or reboot their skills?