Visual media forms are creating a low tolerance for marketing that tells customers what to think. Instead, brands must show people what a product or experience does for them.
SXSW networking events are not about masses of attendees, the streets, party themes or the venues themselves. While these things add to the ambience, it is always about the people.
How’s your Instagram account treating you now? Feel better now that Instagram restored some of its original terms of service, and recommitted to observing permission marketing norms with photos?
It seems like every four or five months we experience some outrageous Internet drama where tech and marketing bloggers declare the death of a brand.
Instagram, Chick-fil-a, Netflix, Walmart, etc. have all been condemned for some egregious act of anti-socialness. And then of course, the brands don’t die, and in most cases correct the wrong, recover, and prosper. In the case of Netflix, they are making more money than ever before.
Yet the “Instapocalypse” was different. Like other faux deaths, the network’s daily user losses seem to be negligible, but Instagram conceded promptly to its users, and retracted its intellectual terms that harnessed users’ photos for commercial purposes.
Instagram users won a larger mobile battle in the Permission Marketing War.