Later today I will guest lecture at Georgetown University’s McDonough School of Business on the general state of social media for the Social Technology Marketing MBA class.
I usually write out my thoughts before speaking. Here’s what I’ll be talking about today. Please comment if you’d like to suggest something, I’ve got a few hours to cram (yikes!).
1) Social Media Gets Bigger
We have entered the post adoption phase of social media in America.
Even a significant minority of senior citizens use social media. As of February 2012, one third (34%) of internet users age 65 and older use social networking sites such as Facebook, and 18% do so on a typical day Pew Internet.
Now that businesses realize social won’t go away, and they intend to invest more marketing dollars.
The most recent CMO Survey (August) showed social media investment continuing to rise. This year social commands 7.6% of the overall budget with an expectation to increase beyond 10% in the next 12 months, and to 19% of the total spend in the next five years.
Sigh. If you are a social media pundit, you had better be posting about Pinterest these days or as Ike says, you’ll have your expert card pulled (the horror). So here it is, my inevitable Pinterest post.
What Pinterest has done right is significantly change the way we interface with social media. By making posts picture-centric, we see ideas and concepts rather than have to read about them. In a mobile, portable media world dominated by tactile input methods (touch screens), this is an undeniable future.
This movement towards visualizing information is also typified by Instagram and Tumblr. You can point to the popularity of Facebook pics, Facebook’s new timeline interface, and Twitpics as further evidence. Finally the infographic movement towards visualizing data as opposed to blogging or writing about a topic is yet another bellwether towards pics instead of words.