Understanding what is coming next and how to evolve a skillset to meet change are critical challenges for today’s worker. But successful evolution begins with an attitudinal shift.
Google pushes the boundaries of fair data use. Whenever it changes its algorithms, it creates tidal waves of changes across the media industry, and directly impacts every single business with an Internet presence.
Perhaps the most noteworthy change in digital media in the recent past is the rise of visual media. From photos and now increasingly videos, we’ve seen Instagram and Pinterest become two of the top social networks, both ranked in the top 50 U.S. web sites overall by Comscore. And to boot, Facebook and Google+ have reacted making visual media core components of their networks. That’s not to mention new upstarts like SnapChat and Vine.
The revolution continues with the full integration of visual media. Jen Consalvo, COO and co-founder of TechCocktail, is presenting next week at xPotomac on the visual revolution. Here’s a sneak peak at some of the things she’s going to talk about…
GL: How has photography changed social networking in the past two years?
JC: Photography has always been a means to communicate, but the tools that have become more mainstream in the past few years have made visual imagery much more integrated and seamless in terms of the flow of our communications.
When the social tools we use everyday include images within the flow, so that we’re not clicks away from images, they become the conversation, not merely an attachment or secondary thought. Just look at all the 2012 memes, like “Texts from Hilary” or the Ryan Gosling tumblr blogs “Hey Girl” – you can quickly see Images and video are the primary communication tool.
GL: Infographics, fad or forever?
Read More »Full Visual Integration
GetGlue, a social network that allows people to check-in, discuss and refer TV programs and movies, now has more than 3 million users and 500 million posts. Representing the crest of a massive wave, GetGlue embodies the spirit of the social TV trend.
Social TV integrates online media experiences with traditional broadcast media, making social (and to some extent mobile) a core feature of the fully transmedia experience.
Marketers can capitalize on this very real opportunity. According to Nielsen, 68% of people view TV while using their tablets several times a week or more. Another 64% do the same with their smartphones.
Read More »Social TV Best Practices