How Popularity Ends
What causes brands and people to lose their popularity?
popularity
The Influence of the Unpopular
Have you seen “The Grey?” What a dark movie!
Of course, if you’re a wildlife fan, the wolf pack scenes were fantastic. And how menacing was the wolf pack leader? I don’t think he’d be invited to the high school prom. Yet the alpha male is the most influential of all the wolves in the pack.
Point being, influence isn’t always determined by popularity. Sometimes influence finds itself in the opposite.
That applies to human influence, too.
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PayPal Research Shows Strength of Community Trumps Popularity
We live in strange times in which an online following is considered the mark of success. This era of weblebrity seems caustic at times with companies, nonprofits and individuals chasing personal brands for their time. Yet, as we dig deeper… Read More »PayPal Research Shows Strength of Community Trumps Popularity
The Quantification of Individual Social Equity
Image by Alex Qin As the echo chamber buzz about Empire Avenue rises, perhaps we should ask questions about what these “influence” tools actually accomplish. From Klout to Empire Avenue, we are literally assigning numbers and now stock values to… Read More »The Quantification of Individual Social Equity
A Better Social Web Exists
A better social web exists. It exists within each of us. Today, this social web isn’t popular, instead it has fascinating small pools and eddies of action and meaningful dialogue. But this can be The Social Web, a place better… Read More »A Better Social Web Exists
How Social Semantic Search Defines People
(Cartoon by David G. Klein from the New York Times) Search is the underpinning of the Internet today, from the 1 billion traditional searches everyday on Google to providing references about a person on Twitter and delivering their stream feed… Read More »How Social Semantic Search Defines People