The 80-20 Rule for Giving Events
Most people focus their effort on the actual giving event or Kickstarter. Their efforts would be better spent on pre and post-event interactions.
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Pepsi Refresh Campaign Critique
Today on the Buzz Bin I wrote a piece on Fragmented Branding that breaks down the Pepsi Refresh corporate social responsibility campaign as an example. Five points that should be noted in that piece: 1) Brand distortion creates a situation… Read More »Pepsi Refresh Campaign Critique