PR 2.0

Six for Six

by Geoff Livingston
April 16, 2012April 18, 2012

Next Monday marks the six year anniversary of my first blog post. As I’m blogging less these days, I decided my final post of this year with six reflections based on my experiences over these years. Here are my observations about social media, blogging and marketing based on my journey:

1) The Idealism of Better Business Through Social

When I began blogging, I believed in The Cluetrain Manifesto. Its raw message that businesses would be forced to act better thanks to social media spoke to me. Cluetrain inspired hope that conversations could change the very fiber of business in favor of people. I was full of passion for that change, and my first book Now Is Gone reflected this idealism.

Journalists, PR Pros and Bloggers, Oh My!

by Geoff Livingston
June 28, 2011June 23, 2011

by Jeremy Pepper The past month had two interesting data points on content: ProPublica noted that public relations professionals now outnumber journalists 3:1, which is changing the face of journalism. Then the FCC noted that the dearth of local journalism… Read More »Journalists, PR Pros and Bloggers, Oh My!

The Quantification of Individual Social Equity

by Geoff Livingston
April 24, 2011April 24, 2011

Image by Alex Qin As the echo chamber buzz about Empire Avenue rises, perhaps we should ask questions about what these “influence” tools actually accomplish. From Klout to Empire Avenue, we are literally assigning numbers and now stock values to… Read More »The Quantification of Individual Social Equity

How PR 2.0 Created the Social Media Bubble

by Geoff Livingston
January 5, 2011January 5, 2011

Image by John Petrick The social media influence bubble finds its basis in measurement of inaccurate barometers. While one can use glittering generalities in defining influence — such as the ability “to cause desirable and measurable actions and outcomes” —… Read More »How PR 2.0 Created the Social Media Bubble