Attacking the media deflects attention away from Trump’s real political problems.
The Trump PR machine will continue to spew alternative facts and attack the media as part of its attempts to deceive the American public and implement its malicious agenda. The media should not cooperate.
Why content marketing is losing its luster.
Star Wars is one of the most successful movie franchise in history. Disney’s marketing of the seventh movie in the series, The Force Awakens, represents a great case study in action. Jason Mollica and I teamed up to provide an analysis of the Star War hype engine.
Chart Source: CMO Survey If you think small, you stay small. That’s why companies and brands that treat social like a unique practice — a box within the larger whole — will struggle to achieve results and intangible outcomes. Building seemless customer experiences should take the fore in all strategies. Yet according to the CMO Survey, the integration gap in […]
Image by MUMA Monash In the old days of “influencer relations” (you know way back when in 2009), PR professionals targeted the magic middle and top tier bloggers, which triggered larger blog coverage, and then more often than not traditional news media. Since then digital media companies straddled the space occupied by both traditional journals and the top tier of […]
Image by OakleyOriginals In building the program for xPotomac (February 25th), I sought to address a sea change in media evolution. That change spells the end for the social PR revolution, a marketing movement embodied by brand-led conversations over the past seven years. We are currently experiencing a throttling of branded, online grassroots power. Specifically, it’s becoming harder and harder […]
USOC Chair and Olympic Gold Medal Winners Scott Blackmun, Katie Ledecky, Missy Franklin and Heather O’Reilly are interviewed by Christine Brennan. Last Thursday night, USA Today celebrated its 30th birthday in grand fashion at the National Portrait Gallery. Media and Washington luminaries gathered to witness the introduction of the new multimedia USA Today, and discuss the future of media 30 […]
No. It won’t. The truth? Online media — all forms of it — increasingly rules the world, but social is just a piece of that converged puzzle. When you look at the numbers direct marketing rules the world, at least from an overall marketing spend perspective (see above chart from the Marketing in the Round infographic), money is being invested […]
Image by being LarsLars Let’s be clear. You’re not my audience. We have a relationship here, and you can talk back. Further, I realize that I am just one of you, all members of the same community. I’m just lucky enough to have you come here now and again, and read my posts. The miracle of social media empowers this […]
Image by cleonleclerc Consider how companies integrate agencies and consultants into the modern, multichannel marketing environment. Contrary to today’s blogosphere conversation, CMOs, other C-level business executives, and their marketing lieutenants still drive marketing strategy in organizations. Agencies and consultants vary in role from strategic partner to tactical provisioning.
Marketing in the Round Infographic Today, Gini Dietrich and I launch Marketing in the Round in Chicago with a virtual (1 ET) U-Stream book bomb and a live (5 CT) networking event! Read Gini’s post here about how the book happened. Immersed in the era of visual media, what better way to start the day than with an infographic of […]
Perhaps you have seen the preview episode of The Pitch, AMC’s newest show about the advertising industry, which debuts on April 30. In this first episode WDCW competes against McKinney Advertising for a Subway breakfast ad campaign. While dramatic and entertaining, the episode also perpetuates several bad practices that plague the entire marketing sector. This “reality” TV approach focuses on […]
Image by slgckgc Next Monday marks the six year anniversary of my first blog post. As I’m blogging less these days, I decided my final post of this year with six reflections based on my experiences over these years. Here are my observations about social media, blogging and marketing based on my journey: 1) The Idealism of Better Business Through […]
Of all the professional skill groups that can be included in the marketing toolkit, public relations is the most ridiculous (PR is also used for public affairs and other non-marketing activities). Filled with backwards unethical and untrained professionals that consistently spam people and promote attention metrics instead of actual outcomes, the PR profession can’t help its poor image.
I gave the following commencement speech yesterday in Richmond to Virginia Commonwealth University’s School of Mass Communications. The speech focuses on what makes for a successful career in communications, specifically by navigating today’s fast moving media environment. The keys to success are gaining experience and delivering impact. Thank you to Bill Farrar, Yan Jin, Jon Newman and the rest of […]
Image by Melvin Schlubman We all know how bad the state of media/blogger relations is: Bad pitches abound! But there are some pitches that are worse than others, and as a blogger for the past six years, my in box has become littered with them. Here are three that all too common, and some suggestions to improve them another: 1) […]
This post is co-written by G Squared (Gini Dietrich and Geoff Livingston). Guess what?!? We finally get to talk about our new book! We joked, early on, that it’s not nice to tell prolific bloggers they can’t write about what they’re writing about. It’s been a challenge, that’s for sure. It’s time to let the cat out of the bag […]
Image by John Petrick The social media influence bubble finds its basis in measurement of inaccurate barometers. While one can use glittering generalities in defining influence — such as the ability “to cause desirable and measurable actions and outcomes” — in reality, those desirable actions are vapid benchmarks. Specifically, PR 2.0 measurements are participation oriented: retweets, impressions, follower counts, blog […]
When I woke up this morning the following pitch was waiting for me in my email… Hi Geoff – I hope all is well. I’m a fan of your writing and share the same area of focus. I started Pinkdingo.com, which we launched in Beta form in March and are now overhauling with a very specific focus that will differentiate […]
Rhode Island farmers pitch in to help the Gulf It’s been three days since my last post on the Deep Horizon oil crisis, and what a 72 hours it has been. Let’s take a look at what’s happened in the now very apparent Obama Administration vs. BP spin war: DoJ announces a criminal investigation of the incidents leading up to […]
Episode 33 of the El Showfeatured guest host Rich Becker who filled in for a sick Richard Laermer. We discussed the Deep Horizon oil spill crisis, the collective communications mess that has ensued, and the ethical issues presented. Here’s a breakdown of Episode 33: Introducing Rich Becker and his Fresh Content Initiative Breaking down the oil spill problem into a […]
In its continuing Deep Horizon crisis communications effort, BP now claims that it acted in a fully responsible manner. With a horrid combination of PR statements and ads, the oil company tries to maintain its dignity citing flawed efforts (we tried!). Instead BP has destroyed any remaining trust the public had in the organization. This company has quickly become 2010’s […]
Thirty six days after the original Deep Horizon explosion and the beginning of the United States’ worst eco-crisis ever, BP will seek to end this oil spill nightmare with its two-day Top Kill procedure. The cement mud mix would effectively plug the well, the latest in many failed attempts to end the oil spill. In the latest effort to quell […]
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