Trump Rule 5150: Deflect via Freak Out
Attacking the media deflects attention away from Trump’s real political problems.
pr
Red Herrings, Misdirection, and the Destructive Art of Spin
The Trump PR machine will continue to spew alternative facts and attack the media as part of its attempts to deceive the American public and implement its malicious agenda. The media should not cooperate.
Watching the Content Marketing Trend Fade to Black
Why content marketing is losing its luster.
How Disney Revved Up the Star Wars Marketing Engine
Star Wars is one of the most successful movie franchise in history. Disney’s marketing of the seventh movie in the series, The Force Awakens, represents a great case study in action. Jason Mollica and I teamed up to provide an analysis of the Star War hype engine.
5 Tips to Liven Up Long Stories
Here are five tips to liven up your long written content for the visual media era.
Getting Lost In Tech Again
We need to make relationships the guiding principle in our communications.
Will the House of Cards Stand?
House of Cards may be the king of buzz, but it’s not translating to viewers and word of mouth, at least not yet.
So You Are a Marketer
2014 is the year of separation. Clients will start qualifying vendors by their ability to deliver a mobile experience. In the post social media revolution era, talking responsiveness is cheap. Sites speak louder.