When brands move to adapt automation they would be wise to remember the holy grail, a great customer experience that is seamless. They should treat automation as a means to end, a way to communicate and deliver their very human commitment to their customers.
The following is a guest post by Erica Mills. She created a low cost tool called the Marketing Tree that forces you through a strategy process. I thought it was pretty cool, and asked her to blog about it.
Please welcome her. Bonus miles, the three best comments will get a Marketing Tree process mailed to them.
Since we don’t really know each other, it’s probably rude of me to say that your marketing stinks. Fair enough.
The thing is, I’ve taught thousands of organizations and businesses how to do effective marketing and here’s what I can say: your marketing might not stink, but you’ve probably got some Extreme Marketing Mayhem going on.
Why the mayhem? Because if you’re like most people, you head straight for the latest, greatest shiny objects and skip over all that boring planning and strategy stuff.
Read More »Why Your Marketing Stinks and How to Fix It
Image by hashmil Writing two unpublished novels, two business books, and a graduate thesis teaches you a thing or two about long writing projects. Long form writing can be grueling in nature, lasting six months or even a year. When… Read More »Getting Ready for the Long Write