The United States Capitol Building is currently a restoration project, figuratively and literally.
The Content Quality Problem Here and There
More brands and people continue filling the channels with their blogs, infographics, white paper, etc. As a result, we’re experiencing a deluge of content, most of it suffering from over-messaged, self-important corporate sales talk, or worse, shoddy workmanship.
There’s no better example of this issue than our own marketing space where the effort to produce consistent content creates an ever increasing level of drivel. In fact, there’s so much “me, too” content, getting beyond a headline skim requires some real shake-up in the social media marketplace or a dramatic post.
When readers find themselves inundated with ever increasing quantities of the same, creators find themselves producing content with diminishing value. The situation devolves to the point where content becomes spam.
We all know what happens to spam. It doesn’t get read, it’s unsubscribed from, deleted, and relegated to the annals of digital indexing somewhere deep in Google.
Continue reading “The Content Quality Problem Here and There”
Getting Ready for the Long Write
Writing two unpublished novels, two business books, and a graduate thesis teaches you a thing or two about long writing projects. Long form writing can be grueling in nature, lasting six months or even a year. When beginning such a project, it helps to have a writing program, very similar in nature to a training program that an athlete dedicates him/herself to prepare for a marathon or a long season.
Here are some methods that helped with these five projects:
Use a Blueprint
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Many authors use the table of contents as their blueprint. Some business writers like larger arcs — themes like the Fifth Estate — that guide their overall effort. This is analogous to a plot for a novel, but has less suspense and development to it. Nevertheless the arc may be the overarching lesson that you want people to learn.
Parts help break a book into major components. For example, a communications book may focus on strategy and then tactics. Chapters support the larger parts. These parts may have their own arcs and goals, depending on the subject matter. Welcome to the Fifth Estate had two parts, the first focused on theory and cultural readiness, while the second focused on the actual work of social media. Others simply adhere to a chapter and subsection structure.
Whatever you do, a blueprint helps guide you. You don’t have to write in a linear fashion, but having the blueprint lets you see all the areas you need to address.
Discipline
You must be disciplined and write everyday. Every damn day. When your friends give you grief for not hanging out on Twitter or going out more often, you must have the discipline to say no.
Starting tomorrow never works. That is for people who want to be authors. People who actually accomplish books write everyday. Books and other long forms of writing are accomplished paragraph by paragraph, page by page, section by section, chapter by chapter.
There will be times where one page will be brutal with each phrase coming at an absolutely painful pace. Other times you will see pages fly with the minutes. You never know which pages matter more until the editing process. Take each page as they come, but never stop writing.
Accept Crap
There are parts of your work that suck. And you know they suck as soon as the words leave your fingers. You try to fix it, but you can’t. Each time you rewrite the section, it sucks. This is when you must accept crap.
That weak section fits into a picture, and you may not understand the context of the section until you complete the larger chapter. So move on. Finish the chapter, and get some distance between you and the painful section. Then go back and read it in the context of the larger chapter. Editing becomes much easier when you can pull away from the weeds for a bit.
Having an editor to bounce difficult sections off of helps. However, most writers don’t have this luxury, particularly unpublished authors or those working with small presses. If it is in your nature, join a local writing club to get support for such moments.
Take Breaks
Any process that requires this amount of isolation can unleash your demons: “It’s not perfect (it’s terrible!)”; “what if they hate it?”; “I can’t make it to the end”; “the whole concept is off”; etc. That’s when it is important to get out.
A consistent work-out schedule is very therapeutic in conjunction with the daily write. It forces you out of the house and around other people, and gets the endorphins going, clearing your mind… Until the next write.
Also, it might be good to write about anything else besides the book one day a week. Write a blog post or some other text. This keeps you in the habit of writing everyday, but gives your mind an opportunity to relax and chew on something lighter.
Fight Through the Wall
Inevitably there comes a time in the long write — roughly 2/3 of the way through — where you feel absolutely beaten. You can’t go on. But you have to.
This is the most brutal part of the writing process. It is what long distance runners call “hitting the wall.”
You will hit the wall, and you need to power through it. It is a fight with each sentence requiring serious effort, but once you get through that chapter (wherever it is in the process), you can see the light at the end of the tunnel. The project becomes easier as you close.
Good Luck!
Other authors have different processes for dealing with the long write. Be sure to ask them how they did it, too.
And remember, no matter how many snarky social media remarks you get about books and bloggers and blah blah blah, writing a book or a major report is a significant accomplishment. Good luck on your project!