Restoration Project
The United States Capitol Building is currently a restoration project, figuratively and literally.
The United States Capitol Building is currently a restoration project, figuratively and literally.
More brands and people continue filling the channels with their blogs, infographics, white paper, etc. As a result, we’re experiencing a deluge of content, most of it suffering from over-messaged, self-important corporate sales talk, or worse, shoddy workmanship.
There’s no better example of this issue than our own marketing space where the effort to produce consistent content creates an ever increasing level of drivel. In fact, there’s so much “me, too” content, getting beyond a headline skim requires some real shake-up in the social media marketplace or a dramatic post.
When readers find themselves inundated with ever increasing quantities of the same, creators find themselves producing content with diminishing value. The situation devolves to the point where content becomes spam.
We all know what happens to spam. It doesn’t get read, it’s unsubscribed from, deleted, and relegated to the annals of digital indexing somewhere deep in Google.
Read More »The Content Quality Problem Here and There
Image by hashmil Writing two unpublished novels, two business books, and a graduate thesis teaches you a thing or two about long writing projects. Long form writing can be grueling in nature, lasting six months or even a year. When… Read More »Getting Ready for the Long Write