The PR Industry Can’t Help Itself
Of all the professional skill groups that can be included in the marketing toolkit, public relations is the most ridiculous (PR is also used for public affairs and other non-marketing activities). Filled with backwards unethical and untrained professionals that consistently spam people and promote attention metrics instead of actual outcomes, the PR profession can’t help its poor image.
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Get Off the Highway
Image by Silvar “…the information superhighway… will link everyone at home or office to everything else—movies and television shows, shopping services, electronic mail and huge collections of data.” New York Times, 1993 Yes, communities and conversations are missing, but it… Read More »Get Off the Highway