An editor tells reporters to invest less time and copy in their stories. Another is fired for failing to force her reporters to work with sponsors. The changes at Reuters and the New York Times are not encouraging moments for quality journalism.

Content publishers realize the need to produce complete stories with multiple types of media assets. That means quality producers will be in demand.

Image by kopper. More brands and people continue filling the channels with their blogs, infographics, white paper, etc. As a result, we’re experiencing a deluge of content, most of it suffering from over-messaged, self-important corporate sales talk, or worse, shoddy workmanship. There’s no better example of this issue than our own marketing space where the effort to produce consistent content […]

The rush to become officially integrated into the Google Author Rank system or has begun. It’s unfortunate, because Google Authorship forces weighted search rankings that favor popularity and SEO skills over substance. If content creators want to optimize our chances of being read, what choice do we have but to implement the system? Our search results depend on it. There […]