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7 Branded Experience Marketing Tips for Artists and Writers

by Geoff Livingston
August 7, 2012August 7, 2012

Music biz marketer Corey Biggs interviewed me five times for the book to help artists brand and market themselves.

Based on those interviews, I have accumulated several branded experience marketing tips.

While I have simply protested the personal brand movement in the past, it’s better to offer useful guidance to individuals. This is particularly true for artists and writers who often have no choice but to market creative products and ideas under their names.

Strategy Lessons: The Fire Book

by Geoff Livingston
March 27, 2011March 26, 2011

A Book of Five Rings, written by Miyamoto Musashi in 1645, is one of the world’s classic sources of strategy. Its influence extends beyond military schools to the entire Japanese business culture, and has made its way into Western culture,… Read More »Strategy Lessons: The Fire Book

Kick Your Competitor’s Ass

by Geoff Livingston
February 15, 2011February 17, 2011

Yes, you did read the headline correctly. One of the most annoying flavors of kumbaya in social media circles remains the idea that we should all get along. These voices leave no room for public competition. Meanwhile most of the… Read More »Kick Your Competitor’s Ass