5 Reasons I Bounce

Blue bouncing balls
Image by Mr. C90

Mark Schaefer wrote a great piece about how headlines make or break reads in this attention economy. In that vein, I leave many posts within the first minute creating a website bounce.

The dreaded bounce occurs when someone who visits your site and leaves after viewing a singular page. Usually they leave because the site lacked value or any obvious next action.

A high bounce rate indicates your site experience — which also means your business and content — doesn’t successfully cultivate prospects.

Headlines drive people into your site, but the writing job continues after someone clicks through.

Here are the top reasons I bounce off blog posts:
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