razoo

Tweet Bombs and Waterfalls

Salto Grande (Patagonia Waterfall)

Consider Sun Tzu’s historic words, “The onrush of a conquering force is like the bursting of pent-up waters into a chasm a thousand fathoms deep.”

The one tactic that seems to have struck most folks from last week’s #hungertohope campaign social strategy was the Tweet Bomb.

Roughly 120 bloggers and online influencers kicked off the World Food Day campaign off with a tweet or three. A story may be too much, but a tweet is certainly doable. Collectively, it created a nice surprise, starting most people’s days with a strong call to help feed children.

The effort was immensely successful from our standpoint, especially given some of the weaknesses of the overall campaign, generating 500 tweets in whole. The Tweet Bomb was absolutely necessary for a fundraising event that had very little momentum beforehand.
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Give to the Max Day Research: The Ultimate Case Study

For Love of Children Check Presentation
For Love of Children’s Andrea Messina and Tim Payne, a Give to the Max Day grand award winner and case study

Today, the Case Foundation in conjunction with the Razoo Foundation issued the research report, “How Giving Contests Can Strengthen Nonprofits and Communities: A case study of Give to the Max Day: Greater Washington.” I authored the report, and also served as the general manager for Give to the Max Day: Greater Washington, which launched last November.

These contests are multichannel marketing and social media driven adventures that can be extremely exciting! Contests produce a ton of data, including hard numbers such as the number of donations, highest and lowest donation, etc. that can make the biggest stat geek and ROI analysts thrilled. They also produce fantastic survey data, case studies and media reports. The end result is an incredible jambalaya of data.

G2MDayataGlance

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The Super Hero Myth

We like to believe that one person can save the world, win a project, and deliver the lights out performance that will change everything. No culture believes in super heroes quite like America does, and that includes our marketing. Just… Read More »The Super Hero Myth