Consider Sun Tzu’s historic words, “The onrush of a conquering force is like the bursting of pent-up waters into a chasm a thousand fathoms deep.” The one tactic that seems to have struck most folks from last week’s #hungertohope campaign social strategy was the Tweet Bomb. Roughly 120 bloggers and online influencers kicked off the World Food Day campaign off […]

Last Wednesday’s Give to the Max Day: Greater Washington netted $2,034,434, including 17,838 donations totaling $1,886,434. The online giving contest benefited 1200 nonprofits. As the general manager of the event, this kind of impact makes me profoundly grateful, and many thanks have already been sent to the donors, nonprofits and partners involved. Give to the Max Day also provided yet […]

We like to believe that one person can save the world, win a project, and deliver the lights out performance that will change everything. No culture believes in super heroes quite like America does, and that includes our marketing. Just consider the strong man image of the Marlboro Man. Heck, even the Old Spice guy is a play off this […]

Thank you to the 22 donors who have already raised almost $1600 to “punish” me and help InvisiblePeople.tv. All donors are listed below. Thank you so much! Mark Horvath has already told us how much this means to him, lifting the sails of his journey across the continent to help the homeless. The Punish Geoff Fundraiser is not over yet! […]

Photos by Chris Suspect NonProfit 2.0 crystalized as a great event last Friday with incredible conversations, even amongst competitors. But perhaps what made it most special was the utter lack of Facebook and Twitter sessions. No one, from keynotes to 23 attendee generated “unsessions,” wanted to talk about how-to Facebook or Tweet. That was the first social media conference in […]

Image by Beverly & Pack Today on Razoo’s site, Zoetica helped launch the Inspiring Generosity blog. As the managing editor of the blog, it is an honor to be involved with this ambitious effort. Further, it is a privilege to work with great bloggers like Alex Bornkessel, John Haydon and Estrella Rosenberg, and videographer Chris Suspect. Inspiring Generosity seeks to […]

Tonight is the first #zooGood chat, hosted by Razoo. This weekly chat will be held at 9 ET/6 PT on Twitter in an effort to discuss fundraising best practices. Given the time of year, nonprofits and free agents are planning their final fundraising drives of 2010. It’s our hope that these conversations will help causes and individuals maximize their efforts, […]

In conjunction with my client Razoo, I’m excited to announce the zooGooder program today. Using a new widget technology, this killer group of free agent fundraisers are going to engage in a series of best practices exercises to learn more about grassroots fundraising. Specifically, the DonateAnywhere widget is the first to allow Web site owners to fundraise from appeal to […]