Reader

Google Reader Causes Pivot (and Purge)

Reader

Well, the RSS apocolypse is upon us thanks to Google’s planned sunsetting of Reader. Now that my Reader has been scheduled for termination, expect a pivot.

Of course, the sunsetting of Reader disrupts my and many other bloggers’ daily link sharing on Twitter and Google Plus, which causes change. Since xPotomac and SxSW have passed (creating more time), I plan on starting anew, and rebuilding on Feedly and Flipboard with new voices on a wider range of topics.

I go through periods of discontent online. Currently, I’m in one.

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Transmedia Writing

Stories told across multi-platform media environments — or transmedia stories as they are commonly called on the edge — require more complex writing. A story unfolds across diverse media with readers/viewers opting in to each layer.

At the same time, as writers we want to build an experience that satisfies casual consumers on the first level without requiring them to dig deeper into the media experience.

Writing for transmedia environments invokes a parallel to the classic journalistic pyramid style where details expand as a news story continues. Print journalists are trained to write so that areas can leave the story at any point fulfilled.

However, transmedia requires three dimensional thinking.
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How to Differentiate Your Content

Different
Image by Ksenia Krneychuk

After my speech two weeks ago on blogging, a TribeUp NYC attendee asked me how to differentiate content.

I’m sure other strategists have their methods, but here’s how I do it.

There’s one critical precursor to success: You must possess substantial knowledge about your topic area, and keep abreast of current trends, not only in the mainstream but on the edge of your sector. Become a subject matter expert.

If you don’t, it will be difficult for you to compete. You need this knowledge to determine the trends you should cover.

Start with Irreverence

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