Well, the RSS apocolypse is upon us thanks to Google’s planned sunsetting of Reader. Now that my Reader has been scheduled for termination, expect a pivot. Of course, the sunsetting of Reader disrupts my and many other bloggers’ daily link sharing on Twitter and Google Plus, which causes change. Since xPotomac and SxSW have passed (creating more time), I plan […]

Stories told across multi-platform media environments — or transmedia stories as they are commonly called on the edge — require more complex writing. A story unfolds across diverse media with readers/viewers opting in to each layer. At the same time, as writers we want to build an experience that satisfies casual consumers on the first level without requiring them to […]

Image by Ksenia Krneychuk After my speech two weeks ago on blogging, a TribeUp NYC attendee asked me how to differentiate content. I’m sure other strategists have their methods, but here’s how I do it. There’s one critical precursor to success: You must possess substantial knowledge about your topic area, and keep abreast of current trends, not only in the […]

Image by Monkey at Large Many social media wonks bash Google+ at social media conferences and in online conversations. Doubting the new social network is the fashionable thing to do. Yet you have to wonder if this absolute negative view is professionally smart. While the network has not surpassed Facebook and to date lacks the business impact of established networks […]