reality

The Acidic Taste of Failure

When you fail, learn what you can from the mistakes, adapt so next time there is different outcome, and start working toward the next success. Maybe you will experience a win, or maybe a different failure, but it is always a step closer to the solution.

Plagiarism and Stealing

Recently, I’ve witnessed several acts of plagiarism and stealing. As the need for content and attention (a result of good marketing ideas) increases, it’s likely individuals will engage in more thefts.

Unfortunately, stealing ideas and content is something that impacts all businesses and individuals trying to monetize their online activities (here’s a piece on how to detect plagiarism).

It’s too damn easy. Copying and pasting content, whether it’s via source code or simply highlighting text on a screen, makes all words accessible. Blogs are frequent targets for plagiarism.

The intense demands of content creation and the ensuing burnout that many individuals complain about creates a sense of desperation. Publish or perish, as academics used to say. When publishing becomes difficult or impossible, some people turn to stealing ideas and content.

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Customers Don’t Care About Us

Bored?
Image by vmcampos

Let’s talk about sales. Customers don’t care about our online brand conversations.

The desire for customers to have personal relationships with brands remains the greatest myth pushed by today’s online marketers.

Then there’s the assertion that increased engagement will lead to stronger relationships.

Mmmm, not necessarily. Chatty versus cheap toothpaste, who wins the deal?

Social engagement can lead to customer loyalty or a win in an apples to apples situation (up to 15% of customers, says Gartner). But ultimately, if there’s a significant value difference between competitive offerings, the conversation won’t carry day.
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