Image by Frank Tellez Freedom allows many things, good and bad. The rationalization of justified Internet vigilantes arguably falls in both camps, depending on your perspective. We love the archetype of the vigilante, the person who goes out and meters justice when authorities fail to do so. In a romantic sense, it makes sense. Consider our pop culture heros; Batman, […]

One might look at the Effectiveness of Celebrity Spokespeople in Social Fundraisers study (sponsored by PayPal for Nonprofits) and draw the conclusion that all celebrity fundraisers are doomed to fail. But though it is true that many celebrity tweets falls short, the truth is they fail because the celebrity is not very well engaged with his/her community, unauthentic about the […]