The social media reality for pro athletes is not a comfortable one. Young men suddenly empowered with incredible amounts of money and attention is a recipe for uncomfortable situations and overdeveloped senses of entitlement. Add in “friends” who are quick… Read More »Protect the Social Shield
This blog post is running in support of my Punish Geoff Fundraiser: Civilination! Please consider a donation to support better online conversations. At the time of publishing, we have raised more than $3,000 for the Civilination Academy. Long-term readers know I have attempted… Read More »Life with a Scarlet Letter
We as marketing bloggers talk a lot about strategy, the latest and greatest trends, and our personal way of thinking, all to attract customers. But perhaps the best way to attract clients is to build a reputation for amazing them.
This extends beyond strategic and tactical savoir faire to actual practice.
An attitude of service creates the word of mouth every brand wants, the kind that drives value and attracts prospects that want similar outcomes.
Here are some client service tips for consultancies seeking to develop winning reputations.
“The lady doth protest too much, me thinks.” Hamlet, Act III, scene II Image by M Hillier When you engage in questionable acts, sometimes you or your organization have to set the facts straight to protect brand reputation. Many individuals… Read More »The Fallacy of a Strong Defense
Much has been said about Groupon‘s questionable ads that ran during the Super Bowl. It’s reached a point that Groupon pulled the ads and CEO Andrew Mason apologized for making people feel bad. Yet, little has been said about why… Read More »Loathing Groupon for Thrusting the Truth Upon Us
Image by John Petrick The social media influence bubble finds its basis in measurement of inaccurate barometers. While one can use glittering generalities in defining influence — such as the ability “to cause desirable and measurable actions and outcomes” —… Read More »How PR 2.0 Created the Social Media Bubble