It’s one thing to engage in criticism, it’s another thing to become a demonstrative example. I am committed to eating our own dog food at Tenacity5.

This blog post is running in support of my Punish Geoff Fundraiser: Civilination! Please consider a donation to support better online conversations. At the time of publishing, we have raised more than $3,000 for the Civilination Academy. Long-term readers know I have attempted to evolve my language to become more mindful of others. Part of that reparation is learning to live with that […]

We as marketing bloggers talk a lot about strategy, the latest and greatest trends, and our personal way of thinking, all to attract customers. But perhaps the best way to attract clients is to build a reputation for amazing them. This extends beyond strategic and tactical savoir faire to actual practice. An attitude of service creates the word of mouth […]

“The lady doth protest too much, me thinks.” Hamlet, Act III, scene II Image by M Hillier When you engage in questionable acts, sometimes you or your organization have to set the facts straight to protect brand reputation. Many individuals and some brands tend to want to over-defend themselves. Instead of removing the tarnish, strong defenses can do the opposite, […]

Much has been said about Groupon‘s questionable ads that ran during the Super Bowl. It’s reached a point that Groupon pulled the ads and CEO Andrew Mason apologized for making people feel bad. Yet, little has been said about why the ads invoked such visceral reactions other than change maker Stacey Monk’s spot-on reflection. Frankly, we hated Groupon’s ads because […]

A point/counterpoint post by Geoff Livingston and Olivier Blanchard, respectively. Cross posted on The BrandBuilder Blog. Everyone in life wants to be loved on a personal basis, and received well professionally. When feelings of inadequacy arise — self esteem — it’s natural to look for solutions to improve a sense of worth. The most disturbing (and the least talked about) […]