It’s a Tablet World

Adobegraph

Who would have thought smartphone mania may be overhyped and the wearable computing buzz offers a red herring? Ladies and gentlemen, introducing the tablet, the portable Internet access device of choice.

Well, maybe not choice, at least yet. Smartphone sales still outpace tablets, but in a surprising recent study from Adobe, tablets now generate more web traffic than their pocket sized brethren. Even more powerful, people browse the Internet for longer periods of time than laptop and desktop users, and significant commerce is evolving.

From an impact standpoint, marketers need to consider tablets as a crucial form factor in generating content for customer experiences.
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Multiple Screen Impact on Campaigns

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Image by Christian

Setting up an online outreach effort used to be easy. You’d find a social tool or three, add your content, centralize on one page, and pollinate the idea with your friends.

Things have changed.

The current blurred multiscreen environment and converging media forces us to consider customers and stakeholders receive (or reject) our communications.

Blurred boundaries exist everywhere for brands . Consider the five screens that someone may use to access content: Smartphone, tablet, laptop, desktop PC and finally Internet-empowered widescreen TVs.

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