Tweet Bombs and Waterfalls

Salto Grande (Patagonia Waterfall)

Consider Sun Tzu’s historic words, “The onrush of a conquering force is like the bursting of pent-up waters into a chasm a thousand fathoms deep.

The one tactic that seems to have struck most folks from last week’s #hungertohope campaign social strategy was the Tweet Bomb.

Roughly 120 bloggers and online influencers kicked off the World Food Day campaign off with a tweet or three. A story may be too much, but a tweet is certainly doable. Collectively, it created a nice surprise, starting most people’s days with a strong call to help feed children.

The effort was immensely successful from our standpoint, especially given some of the weaknesses of the overall campaign, generating 500 tweets in whole. The Tweet Bomb was absolutely necessary for a fundraising event that had very little momentum beforehand.
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