So this Tuesday Tenacity5 Media will be experiment with it during GiveLocal America. C.C. Chapman came on board for tomorrow, just to help the team here in DC. I’ll be in New Orleans covering GiveNOLA, and Erin Feldman will be in Kimbia’s office here in Austin, TX and Jessica Bates will be working with C.C. in DC.
All three of us will be providing updates from our various locations about what nonprofits are doing to win their communities’ respective giving days. These updates will be short and spaced out with each oof us reporting every hour, and one of us reporting on the @givelocal15 account every 20 minutes.
A photo posted by Give Local America (@givelocalamerica) on
So I needed to brush up on live streaming best practices. There have been some good pieceson best practices put together already. A quick summary of some smart tips:
1) Get a tripod for the phone so the video is steady.
2) Make sure your battery is charged.
3) Use the top third of the phone for your head (and shoot vertically).
4) Turn off notifications from your other apps so they don’t interrupt the broadcast.
5) Do your best to schedule your broadcasts in advance.
One thing I’d like to see some more of is using live video to offer citizen journalism broadcasts. So I started thinking about how I was going to use live video in combination with photos from the scene. More often than not, I thought of major events and how networks cover them live
GiveNOLA will offer a live event in Lafayette Square with organizations actively fundraising. So it’s a great opportunity to use live video to execute interviews with donors as well as Greater New Orleans Foundation and nonprofit staffers.
There will be many nonprofit parties, too. So the trip offers an opportunity to show live event activities, parades, music, etc. Then there is the behind the scenes management of the giving day from the community foundation’s perspective, the metaphorical war room shots. Finally, there will surely be good stories unfolding on site, and this is an a opportunity to report on them.
One thing I think traditional broadcast media does well is that they keep video material short. I think livestreaming offers the temptation of continuing to show live coverage when in reality, we know social videos do better when they are brief. Five minute livecasts of in-street action or behind the scenes interviews is probably too long for this purpose. I am thinking two minutes give or take is the cap for these efforts.
What do you think of Meerkat and Periscope so far?
Don’t miss the opportunity to interact with Peter and Robert, and some of the technology industry’s best minds live, including Age of Context Authors Robert Scoble and Shel Israel. Register today, and use the code Geoff for 20% off!
GL: You are doing some great work with the Internet of Things, or sensors. Why is it so important for marketers to consider the use of this kind of data in their work with customers?
PC: A funny thing is happening. People are more interested in connecting with the real world than they are with the digital one – and the physical world is no being infused with technology in ways we’ve never seen. With that in mind, marketers – who’s job it is to connect meaningfully with customers – are being drawn into Internet of Things related campaigns because is simply what people want to interact with.
If you’re a marketer and you’re not at least familiar with the space, you’re at a dramatic disadvantage. If you’re an agency who can build internet connected devices you’re probably so business your just can’t keep up.
SI: Sensors are becoming ubiquitous, and with the release of Beacon Low Energy Blue-tooth, they will soon be installed every few yards of many stores. They will talk to shopper’s iPhones as they walk by. This will allow retailers to know who is in the store, that person’s buying history, the route they are taking through the store and for loyal, repeat customers, probably sensors will allow the store to under stand the shopper’s intent.
This changes a great deal for marketers. Marketers will be able to make offers that are highly personalized to each shopper, and not bother other people in the location who have different intents. The data will also allow retailers to position items on display with much great effectiveness. What, I am thrilled to say, will disappear is the need for marketers to try to push crap to every person that comes within range.
Robert Scoble and I have a name for this new, extremely precise approach. We call it Pinpoint Marketing.
GL: How far do you think we can take the Internet of Things?
SI: How far it is taken Geoff is beyond the control of you and me at this point. Sensors are growing exponentially, they are getting smaller and less expensive. Retail applications that I just mention are just one world-changing applications.
Sensors on Pills, will allow doctors to see what’s going inside our bodies with out intrusive procedures that we now must abide. I for one will not miss the joy of a colonoscopy. Sensors will be attached to traffic lights and talk to sports stadiums, so that the lights will be recalibrated when a big event gets out.
In Orlando, there are sensors in smart parking lots. They can tell motorists where spaces are open, so that they won’t be driving around and polluting. You ay for the space on a mobile app where your credit card is on file. If you don’t pay, you’ll get an automatic fine. I could write a book about the different ways sensors will change work and life. In fact, just did.
PC: I don’t really see a limit. Our world will be very different 10 years from now. In 50 it may be unrecognizable. It’s not clear if this is a good thing or a bad thing yet – humans will have relationships with objects unlike we ever have before. Would you rather have a girlfriend or your iPhone? Some people would already choose the iPhone.
GL: What’s the utimate application you have seen so far?
SI: Every time there is an ultimate application, there is one that is even more ultimate that pops up before I get a chance to write about it. We are in a period of rapid innovation and disruption. There is abundant competition that is fomenting fast and faster change. Today some people may be made uncomfortable by digital eyewear such as Google Glass.
In a few years, that digital eyewear may be a piece of nanotechnology inserted into the optical nerve where it will communicate directly with the brain. Robert Scoble and I have seen augmented reality binoculars, that allow you to see precisely what’s around you–except that a sign, a map, pr a person is inserted into the scenario that is not really there.
In the play “Who’s Afraid of Virginia Wolfe,” Martha tells her husband, “Truth and Illusion, George, you don’t know the difference.”
Soon that may be the case for the rest of us as well. Holographic technologies, eye control technologies and nanotechnologies are going to eliminate screens for viewing entertainment, the web or anything else. Simulaneously windshields,and closet mirrors are become screens for data and entertainment.
PC: You mean besides our GE Social Fridge? I have to say Points is a big deal. Or August. Both of those products should be big successes from what I can tell. Homegrown hero SmartThings in DC is way out ahead with regard to platform development for home automation. I think they’re going to kill.
GL: Is social media an established and at the same time tired practice now?
PC: Absolutely. Social media is a boring commodity. It’s easy. Hardware engineering isn’t. Physical + digital interaction that excites and delights people is much more difficult to design for than a simple click on a social app. The bar has be raise really high with this one, and the social shops are going to get eaten alive people people that can span digital and physical.
SI:Social media is now a mature platform. No surviving company has a go-forward strategy that does not include social media. In less than a decade, it has moved from a disruptive intrusion to a core component of life and work. There is nothing tired about the technology. What got tiring is talking about social media. Now we just use it.
Businesses have come to understand that it is not just about push, but is an amazing place for gathering real time sentiment and data. The traditional media that has survive the tumolt of the last year, now see the people of the world as sources of credible news and the platforms as faster, better, cheaper ways to distribute it. I only wish the slow-moving institutions, particularly government and education would embrace the social media more strategically.
GL: If you could coach today’s students on one area to focus on, what would it be?
PC: I’d encourage them to focus on product design – digital and physical product design. There’s so much work to be done, and not enough talent. I was a programmer/designer who went to business school and studied marketing and management. I wish I had studied mechanical engineering or industrial design. Those are such important worlds to grok.
SI: I would counsel them not to focus on any one area unless they have to. I’d also advise them to learn to program, and that they will most likely learn far more on devices than they will in classrooms–despite what their teachers may tell them.
GL: What’s next for iStrategyLabs?
PC: We’re building a new product – it’s a real-time analytics platform for employees. We want to see if we can help teams be happier and more productive. That’s a very much digital product (and iOS app). At that same time we’re working on more physical internet connected device prototypes for internal purposes and for our clients. We hope the we discover a blockbuster internet connected device we can build 1000s of over the next couple years.
GL: What’s next for Shel Israel?
SI: I’m researching a book with Shel Holtz on how technology is giving more people and business in more places a better shot at economic viability. You’ve heard about lots of slivers of this new, open economy: shared, sharing collaborative, consumptive, mesh, ad nauseum.
Shel and I want to show how it is all part of a new global economy, one that is enabled by the technologies that are forming the Age of Context, an economy where the government plays a reduced role even on recognizing and defining currency, and designers with new ideas can print products on home devices.
xPotomac is coming back this February 28, 2014! Our opening keynotes this year are Robert Scoble and Shel Israel, who will discuss The Age of Context, and how the world of media is being dramatically impacted by social media, data, mobile and sensors (see Geoff Livingston’s interview with Robert for an in-depth look at this issue).
Tickets are on sale now. If you register by December 31, receive an rely bird 30% discount using this code, EARLYBIRD. Contact Geoff Livingston (geoff @ tenacity5.com) directly to discuss sponsorship.
I have been organizing this conference and its predecessor BlogPotomac since 2008, so it’s pretty cool to see it coming back. In its current iteration, I have help from xPotomac Patrick Ashamalla and Shonali Burke (thank you for joining me on this crazy adventure!).
Before I unveil our closing keynote and additional sessions, here’s what’s new about xPotomac 2014:
The day has changed from Monday to Friday, providing an easier escape for media and marketing wonks who want to attend.
Six sessions instead of eight, with an anticipated 3:30 exit. The intensity of the sessions makes eight a bit long, in our opinion. Plus, we want to enjoy everyone’s company at happy hour afterwards.
The location will change from the Source Theatre. Though a great venue, the room got a little hot. We are in negotiations for a new venue, and expect an announcement shortly.
Our closing keynote for xPotomac is Jim Long, a.k.a New Media Jim. Jim will lead a session on the rapidly changing world of video, and its implications for social networks and content creators. Currently, Jim is the Washington bureau videographer for NBC News.
Cox Digital Media Director of Social Media Integration and blogging pioneer Toby Bloomberg will join us from Atlanta. Toby will discuss her insights and perhaps an adventure or two based her work with over 70 TV, radio and newspapers properties in using social media as a catalyst to build stronger brand-to-audience relationships.
Nonprofit marketers Danielle Brigida, National Wildlife Federation, and Allyson Kapin, RAD Campaign will add insights into the nonprofit sector’s struggles with new media. They will engage in a conversation about what is working, what hasn’t worked, and why.
Our final two sessions focus on corporate adoption of advanced media and the native advertising debates. These speakers will be announced in January.
The following is a Google+ post. It is based on early observations about the network and larger social media trends. Consider it an open cognitive discussion and learning about the network. Please fee free to add your experiences, thoughts and hopes.
Much has been said about Google+ Circles, and their ability to filter content streams by the type of person in our life. In doing so, Google+ has also allowed each person to demonstrate how influence plays out in their lives.
In reality, influential people are the most trusted peers and family members in our lives — not the Chris Brogans, Seth Godins and Robert Scobles of the world. Yet, the land grab that has occurred in Google+ and all of the criticism of big voices dominating on the network would have you thinking differently. This again demonstrates belief in popular myths of top-down influence reigning supreme on social networks.
In reality, Google Circles allow us to band and view streams based on actual importance to our lives, possibly pictured as above. Of course, everyone’s personal lives are different. Family may have less weight, and different sub-circles, such as nuclear and extended family. The same could be said for any of the categories, for example work can have sub-circles like colleagues, professional networks, online contacts, and yes, bloggers/writers. Of course, there are people who may belong to multiple circles, too.
It is hard to envision the so-called influencer ever getting closer to the heart than the middle of someone’s social network. The only exception could be a bonafide real relationship. More than likely they lie to the far right, in effect turning the top-down picture we are led to believe in on its ear. In reality, the only reason why content creators seem so present is because individual followers — or as the circles become smaller and stronger, peers and friends — reshare them.
If peer trust is what matters in social networks, then the uberinfluencer garners strength from reach within our networks. It is the grassroots network that delivers the content to our screen. Depending on how individuals parse their circles, a Guy Kawasaki may rarely be viewed, while a Chris Pirillo is ever present.
It’s just conjecture based on three weeks of Google+, yet it seems to make sense. What do you think?
This coming Saturday will mark my five year “blogoversary”. A laborious blog post lavishing personal reflections doesn’t feel right. As more time passes, such inward focused accolades tend to make me uncomfortable. Writers write, that’s what we do, and for me blogging is writing, an activity I will likely partake in the rest of my life. It is an honor not only to write, but to be read, and so I want to thank you my readers. To celebrate, I’m breaking this blog’s rule of not using the first person, and asking you to join me in a two week campaign benefiting the next generation of technology women (see my fundraising page).
I have several reasons for wanting to support women in tech, not least of which is that this side of the technology sector — communications media — is dominated by women AND both of my business partners in Zoetica, Kami Huyse and Beth Kanter, are women in tech. But before going in depth into why this matters to me, I’d like to provide some details into the actual cause.
The competitive NextGen Tech Women fundraiser (Allyson Kapin, Danny Brown, Julie Pippert, and Amber Mac also have independent teams) will benefit the National Center for Women & Information Technology’s (NCWIT) Award for Aspirations in Computing. The award recognizes young women in high-school for their computing- related achievements and interests. By generating visibility for these young women in their local communities, the Award encourages their continued interest in computing, attracts the attention and support of educational and corporate institutions, and emphasizes at a personal level the importance of women’s participation in computing.
Anyone can join us and start their own fundraiser. We are going to continue until Thursday, May 5, with a final big push in celebration of Mother’s Day. NextGen Tech Women hopes to achieve $25,000 in donations from individuals. Anything helps, $25, $50 or $100, please give what you can.
Supporting Women In Tech
In last winter’s series of conversations with Robert Scoble, Danny Brown and dozens of commenters about the gender imbalance in the technology industry, several things became clear to me. Blogging about the problem won’t help, and that action needs to be taken highlighting successful, capable women current and future in this sector. It is only through supporting, encouraging and highlighting women in tech that the larger industry will be forced to reckon with what the statistics already show: Executive women in tech companies equate to better run, more profitable enterprises. Thus, my support for NextGen Tech Women.
There is a real need for this. Here are several attitudes that have been revealed or alluded to me as I have blogged about this topic overthe years:
We try to find women speakers, but there aren’t any out there. That’s why they don’t submit to speak
Women in tech are not really tech women if they are not coders
If a women is not a CEO, she is not qualified to speak about technology
Women are their own worst enemies, and hold themselves back
These statements really bug me. Whether you feel they are true or not, they are all statements that show a system architected towards men. The irony of the middle two statements is that they are often repeated and espoused by men who are often not coders, and often not CEOs. When considering my daughter Soleil’s future (pictured above), I think this is the kind of ignorance she will have to swim upstream against.
I know she can do it if she wants to. It’s in her blood. My maternal grandmother was a successful entrepreneur twice, first owning her own art gallery in Phoenix, then running a winery in Provence. My mom still has the largest syndication of any astrologer in English speaking newspapers globally. But I’d rather try to address this problem now, perhaps her road may become easier, just as today’s women have benefited from the equal rights era decades ago.
Raised in the family that I was, I know that women just like men can set their mind on a goal and achieve it. If given the opportunity,they can be great in any profession. Greatness is a human possibility, not a gender specific one. That’s why we need to support women in technology, and give everyone a level playing field.
I hope you will join me over the next two weeks, and donate, participate, discuss, and share about this important issue. I shared some of the strong women in my life, past and present. Who are some of the great female role models you have known?