One of the things I appreciate about working with my client Vocus is their willingness to try different things. In discussions this past January, we saw a core weakness in the online marketing conversation stories and discussions on industry pain points. Specifically, there was a lack of data. While online marketing conversations may revolve around Vine or Facebook adding hashtags [...]

Image by Doug88888 So much for social ROI. Yesterday, the New York Times ran an op-ed debating social media marketing’s ability to deliver sales in comparison to other forms of advertising (for example, traditional search or email marketing). A recent Forrester report stated paid search matters most for new customers, email matters most for repeat customers, and social tactics are […]

Well known social media experts like to slough off tough questions about return on investment (ROI) with flip phrases like, “What’s the ROI of your mom?” Now it’s time to turn the tables and ask social media experts, “What’s the ROI of Pinterest?” For the past few weeks we have experienced a deluge of Pinterest hype across the social media […]

Introducing the Social Media Shogunby: geoffliving “As an Interactive Jedi, I created the Triangle of Relevance as a means of wielding the Force to lure target audiences into my inbound marketing strategy,” Angie Schottmuller. OK, we get it. The whole social media Jedi/Ninja thing is supposed to make work funner. It was cool when Todd Defren used it to start […]

This post celebrates the release of two books, Katie Delahaye Paine‘s Measure What Matters and Olivier Blanchard‘s Social Media ROI. Zoetica is giving away five free copies of each book today to the first 10 people who answer the question “Why will ROI never die?” on our recently revamped web site (thank you RAD Campaign for the excellent design). Of […]

by Beth Harte and Geoff Livingston The anti-social media guru meme received a death wish from Shel Holtz last week. As early co-authors of two top 25 posts that put some early flames to that fire, we couldn’t help but take notice. And we thought to ourselves why just stop with the anti-social media guru meme, there are so many […]