Let’s talk about sales. Customers don’t care about our online brand conversations.
The desire for customers to have personal relationships with brands remains the greatest myth pushed by today’s online marketers.
Then there’s the assertion that increased engagement will lead to stronger relationships.
Mmmm, not necessarily. Chatty versus cheap toothpaste, who wins the deal?
Social engagement can lead to customer loyalty or a win in an apples to apples situation (up to 15% of customers, says Gartner). But ultimately, if there’s a significant value difference between competitive offerings, the conversation won’t carry day.
Read More »Customers Don’t Care About Us
Image by lrargerich Have you listened to someone defend that they are selling? How pathetic is that? It’s not that they are wrong, the entire economy moves on financial transactions, for profit and not. We are all salespeople at some… Read More »The Mark of Great Salesmanship
Image by John Petrick The social media influence bubble finds its basis in measurement of inaccurate barometers. While one can use glittering generalities in defining influence — such as the ability “to cause desirable and measurable actions and outcomes” —… Read More »How PR 2.0 Created the Social Media Bubble