Breaking down silos remains a huge issue for communicators.
Either in the context of the current social business buzz or modern integrated marketing, breaking down barriers within a culture to create comprehensive stakeholder experiences only makes sense.
The question then becomes how to break down those silos? Marketing in the Round (co-authored with Gini Dietrich) discusses the topic in depth, but I wanted to provide some quick tips for change agents looking to evolve their organization. Here we go:
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