Rogaine Rant

You might have noticed already, but I’m bald. I’m REALLY bald.

I’ve been balding for half my life, which at 41 years old means that most of my romantic endeavors including my 10-year marriage and all of my business career have been as a balding man.

I gave up on my hair more than 15 years ago. Since that time I moved from closely cropped Matt Lauer haircuts to a completely clean-shaven bald skull once a week.

It’s awesome! My best feeling self esteem day during any given week is almost invariably the one that I take shave my head.

That’s why Rogaine’s latest hair growth counselor ads on the radio are driving me nuts. The message is clear. If you are balding, you [probably] don’t feel good about yourself. You lack confidence. Therefore, your love and business life will suffer. The ad campaign goes on to say that only one third of you balding men feel a lack of confidence.

The ad infers if you are balding, then you are a loser.

As a marketer I am more sensitive to subliminal messaging. As a bald man I am seriously annoyed.

It was hard going bald. I had curly, curly hair and nothing was going to cover up the thinning.

Frankly, the best thing for me wasn’t fighting it. No, life got better when I accepted my baldness. Once I did, my confidence improved dramatically.

BaldMe
The current state of my crown.

If you embrace baldness, will you be as physically attractive? Surveys of women say no, BUT you will be more confident. And that may be all you need for many potential partners. There are so many famous bald men who are considered attractive, it’s not even funny.

I don’t like talking about my love life on my blog, but my experience is that women like confident men. I had enough quality experiences as a single BALD man that I don’t feel like I am missing anything being married for the past nine years. And my business life hasn’t been too shabby either.

In actuality, studies demonstrate that men who shave their heads are considered to be more masculine and dominant: “In some cases, [bald men are considered] to have greater leadership potential than those with longer locks or with thinning hair.”

That doesn’t because you’re bald you can go alpha male on everyone you know. It does mean the Rogaine ad, and its implied message designed to get you to desperately try to grow your hair back is wrong. You can be bald and live a damn good life.

That’s the message we need to send to young men who look in the mirror and find their hair is falling out, their hairlines are receding, and their scalps are visible on the back of their head. Embrace it.

 

Using Sex to Sell Social

Fast Company Sexy SOcial Media Cover from September Issue

Perhaps you have seen the September issue of Fast Company.

The cover headline refers to sex and social media with Mindy Kaling’s demure yet suggestive picture. Yet Mindy’s story doesn’t focus on anything about sex.

Instead it discusses how the Office screenwriter built a substantial personal brand on Twitter, and garnered a TV sitcom. It’s even got some cool stats on TV social network sharing.

The cover baits men and women who may be interested in Kaling’s sex appeal and how social media embellishes it.
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Cigarettes and Smartphones

Phone
Image by tinacris

See, I have a bad habit. I like to check my iPhone the second I wake up.

I kept the smartphone by my bed on the night table. But as a result, I became less rested, more anxious, and more stressed out.

I’m not alone. A whopping 54% of U.S. smartphone users said they check their phones while lying in bed; before they go to sleep, after they wake up, even in the middle of the night.

This compulsive habit reminds me of cigarette smoking.
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The El Show Episode 24: Finding Happiness

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Episode 24 of the El Show was an unusual one. We decided to take a show and discuss happiness, whether or not we are happy, and how we have found this elusive emotion that everyone wants.

Here’s a breakdown of Episode 24:

  • SxSW 2010: Geoff’s take on the spirit of the interactive juggernaut
  • Richard’s vacation and how Miami is a nice relaxing time for him
  • Happiness, how do we find it?
  • Pleasure through work and sex/love: Is it happiness? If not, what is happiness in those work/critical life elements?
  • Spiritual paths to happinesss
  • And happiness in the future: What do we think it looks like?

Download or listen to the El Show Episode 24 today! Also available on iTunes!

Warning: Some serious cursing in the happiness episode ;)