With a glut of too much content, attention deficit disorder, and murky evolving SEO rules, communicators find their articles, presentations and other information lying fallow. xPotomac Keynote Mark Schaefer sheds light on what it takes to resolve these challenges.
xPotomac 2014 covered a wide variety of topics from contextual media, video and the Internet of Things to digital approaches in nonprofit, healthcare and journalism. Here are all of the videos from this year’s event!
xPotomac returns on February 28 with stellar line-up that includes Robert Scoble, Shel Israel, Toby Bloomberg, Danielle Brigida, Allyson Kapin and Jim Long.
When you fail, learn what you can from the mistakes, adapt so next time there is different outcome, and start working toward the next success. Maybe you will experience a win, or maybe a different failure, but it is always a step closer to the solution.
Happy April Fool’s Day! We now resume our regular programming…
Five weeks ago at xPotomac, nine speakers and one emcee delivered speeches and conversation starters that sparked 25-30 minutes of questions and answers each. The following nine videos are listed in the order of presentation.
Special thanks to my client Vocus for providing videography services. Vocus is hosting the Demand Success 2013 conference in Washington, DC this June 20-21. The event focuses on marketing best practices for converging media, and includes speakers like Arianna Huffington, Content Marketing Institute Founder Joe Pulizzi, digital journalism expert Jay Rosen, and many more. Check it out.
Please feel free to leave comments and feedback about the conference here. We’re listening!
xPotomac Introduced: BlogPotomac Legacy and Future Vision
DC’s very own Shana Glickfield (Beekeeper Group) provides the introduction to very first xPotomac. xPotomac is where the digital media future meets businesses. This groundbreaking conference features seven media technologies most likely to impact businesses and marketers in the immediate future.
This smaller intimate conference features limited attendance to ensure maximum learning and networking. Speakers will present in a tight setting with the stage centered in the round or in a horseshoe formation. Each session features a gladiator like format with 15 minutes dedicated to speaking and 30 minutes of question and answer from the audience.
Opening Keynote: Voice Search Changes the Game
The opening keynote at xPotomac was provided by Vanessa Fox. Given how much of the current web — social and content marketing included — revolves around search, voice search represents a game changer, especially given mobile use with Siri and Google Voice Search.
Read More »9 Videos on the Digital Future
Last Friday, I spoke at TEDx Peachtree about how any of us can become influential and affect change in our world (you can read my speech here).
The speech took to task social scoring technologies Klout and Kred for failing to predict influencers and movements as they arise.
Attention — and more specifically public recognition of influence — almost always occurs after the fact. Someone who achieves a high Klout score for something notable already created that act.
That does not mean they will repeat their successes and inspire widespread action over and over again.
Read More »Why Klout and Kred Fail
Image by the U.S. Navy A movement exists to quantify everyone’s social media strength across diverse social networks and blogs. This widespread strength is a sign of true influence, argue social media gurus. Perhaps from a mass consumer market or… Read More »Machine Gunners and Gardeners