Building a Market for Citizen Journalists

إئتلاف الثورة السورية فرع قبرص - 20-05-2011 / CYPRUS
Image by Syrian Freedom

It was a great honor to feature some of the organizations that are trying to build a stronger citizen journalist corps last week on Mashable. One of the more striking aspects of the story interviews was a perceived need to build a receptive audience for citizen journalists. For example, both AllVoices and Global Voices are building platforms for new citizen voices.

In his interview for the piece, AllVoices GM Aki Hashmi said the biggest challenge facing citizen journalists was, “Being heard.” And as quoted in the Mashable piece Solana Larsen, managing editor of Global Voices, said, “Cultivating readership of citizen media is probably just as important as cultivating citizen media itself. People could be typing away in Egypt but if no one inside or outside the country were reading what they were saying or taking them seriously, it would have little effect.”

The need for a citizen journalist platform makes sense. If you think about it, most news organizations are not as progressive as CNN in highlighting citizen journalists (the iReports you see on the cable networks web site).

Instead, citizen journalists are left to compete with every other form of blogging and content creation on the social web. And there is significant competition from parent blogs to gamers.

Small World News Director and Cofounder Brian Conley stated as much in his interview for the story. “The biggest challenge for citizen journalists at the moment is to rise above the mass of citizen content and make themselves heard,” said Conley.

Citizen journalists are rarely looked for except when an event occurs. It is then — particularly in areas where the media is not present; has a relatively small foot print; or is simply not covering a story — that citizen journalism really shines. If you think about the most notable moments for citizen journalism, it has been when they break stories instead of the media. That is when independent voices become the Fifth Estate as first envisioned by media professor Stephen Cooper.

One thing is clear, even in its current limited role citizen journalism is working. As it matures, it might become more of a commonplace aspect of reporting the news. Reader demand for non-traditional masthead voices may increase.

Of course, that will take formal vetting by more journalist organizations to be included side by side with paid journalists. Having written a couple of iReports that made it to the front page of CNN’s site, the vetting process was significant with editors fact checking your report on the phone. Or new citizen journalism platforms like those mentioned here may simply become go to places for “on the scene” points of view.

What do you think about the future of citizen journalism?

As Journalism Weakens, the Fifth Estate Strengthens

Pre-order Geoff Livingston’s Welcome to the Fifth Estate today!

MediaConsumption

The weak economy and the evolution of Internet media have done more to shake up traditional journalism than any other events in the past 60 years. Online news is now surpassing almost every media form in the United States with the exception of local TV, according to Pew. And in 2010, forty seven percent of Americans read news on their phones! As the traditional print, cable and broadcast media weaken, online content creators, the Fifth Estate as dubbed by Stephen Cooper in 2006 strengthens.

This has not been a pretty evolution to watch. The journalism field has yet to successfully adjust to the new economic realities of shrinking print ad budgets and online media consumption. Perhaps the greatest test of the new economic realities will be the NY Times paywall for their most loyal readers. In the interim, individual voices alone or in aggregate are stepping up to fill the void left by a shrinking Fourth Estate (a centuries old term for the press).

What does this mean for information consumption? So far, it has created a degradation of content with a smaller and increasingly inexperienced journalism corps that attempts to do much more with less resources. Yet several trends indicate the tide may be turning with a focus on creating stronger hybrid journalists and Fifth Estate voices.

Media companies are now investing in new tablet based start-ups and purchasing higher quality social channels like the Huffington Post. Further, next generation trade journals are moving online with the likes of POLITICO now rivaling the Washington Post. While some of these properties are social in nature and feature bloggers, they function more like hybridized journals. Only the best content is featured on the top layers, creating an expectation of quality.

More interesting are the pools of Fifth Estate bloggers and citizen journalists that use a variety of social media tools, including mobile phones, to report from the field. They are filling the void left by reduced journalist staffs. There is no better example than the job that citizen journalists have done in the Middle East, most recently in Benghazi, Libya.

Of course, citizen journalism of this sort creates questions about credibility and information quality. In many ways, the “Twitter (or Facebook) breaking the news first meme” has jumped the shark several times due to inaccuracies. This has in turn validated the need for fact verification and has contributed to a growing decline in peer trust. It seems as the Fifth Estate grows its weak underbelly of opinion and shoddy reporting has been exposed.

Creating a Stronger Fifth Estate

Ben the War Journalist

Ben, the War Journalist by Andrew Mason

Andy Carvin’s well discussed effort highlighting the many brave people protesting and fighting for freedom in the Middle East blends the best of the new and the old. An employee of NPR, Carvin retweets and highlights news bits that trickle out on Twitter via his various sources and hashtag searches. But rather than blindly retweeting information, Carvin sources and triangulates data via his networks to ensure information quality.

In many ways, Carvin shares stories in a timely way while incorporating journalistic questioning. This method is creating a new paradigm for speed and validation. Yet not all people have these kinds of journalism skills.

Creating a wider field of hybrid journalists, or at least spreading the principles of journalism throughout our society via education and training remains the great challenge and key to an increased level of quality information from the Fifth Estate. Here are several organizations that actively develop citizen journalists:

  • Small World News is teaching citizens in the Middle East how to use mobile and social to report
  • Internews funds training and infrastructure projects across the globe for better media. Increasingly, their efforts focus on citizen journalists
  • AllVoices and Global Voices provide portals where citizen journalists can socialize their content
  • The Franklin Center for Government & Public Integrity provides investigative reporters and non-profit organizations training and support to pursue journalistic endeavors

Additional movements within corporate and nonprofit organizations have internal content producers increasingly called corporate journalists. While objectivity may be compromised from the onset, this career paid Fifth Estate member sheds a new more fact-based light on the term content marketing. And as former journalist and now corporate social media pro Ike Pigott likes to say, the trend provides a welcome return to a deserved salary for information producing skills.

What is clear is that the Fifth Estate is evolving with increased attention focused on quality information. How the media and these new voices evolve together remains to be seen. In the current online world the old and needed journalist mastheads and new roving citizen reporters are intrinsically tied. Watching them continue to influence and blend into each other will be an unfolding and captivating story.

What do you think of citizen journalism/media and its evolution?