They say that professional blogging is a dying social marketing tool. The University of Massachusetts revealed a 25% drop in the number of corporate blogs in the Inc. 500 (from 50% of the general surveyed population to 37%).The next generation of trade media — team and professional “blogs” — have risen to the fore and dominated their various niches. Lost […]
Dell continues to be one of the most innovative companies out there in social media. Yesterday, on the one year anniversary of its Social Media Listening & Command Center, Jason Falls and I toured the computer giant’s headquarters. We met with several critical players on the Dell team, from perennial leader Lionel Menchaca to Amy Heiss, program manager for the […]
Due to the late release of Welcome to the Fifth Estate, the opportunity to coincide the book with last Spring’s speaking engagements was lost. In lieu of a book tour, it seemed appropriate to go on a blog tour. The following nine blog posts are Fifth Estate themed social media pieces about different subject threads in the book. Thank you […]
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